Yahoo! Enlists Jewel and Amateur Yodelers for Rebranding Campaign
Grab a pair of earplugs, folks. In what's sure to be a painful and embarrassing marketing ploy, Yahoo! is asking people to record and submit their version of the site's famous yodel as part of a worldwide contest. If your yodel is viewed 1,000 times, it even goes "gold." In Times Square, celebrity yodelers Jewel and LeAnn Rimes, along with other inexplicable celebs like Randy Jackson, Pete Wentz, ...








