by Caleb Johnson on April 17, 2010 at 11:00 AM

According to 1UP.com, a new virtual horse generated about $2 million in sales within four hours of being made available to 'World of Warcraft' users at the Blizzard Pet Store.
By Thursday at 6:30 p.m. EST, according to WoW.com, nearly 140,000 nerds had purchased a 'Celestial Steed' (which costs $25 and offers no extra abilities) like it was going out of style. So what would make a person ...
by JP Mangalindan on January 6, 2010 at 08:30 AM

These days, the long arm of the law stretches farther than ever, thanks in no small part to the Internet (like the burglar who checked his Facebook account mid-robbery). In fact, if it weren't for 'World of Warcraft,' Howard County Sheriff's Department deputy Matt Robertson might never have found his man.
After speaking with several sources, Robertson learned the fugitive he'd been tracking for ...
by Caleb Johnson on January 5, 2010 at 06:20 PM

Teenagers have been running away from home since, well, forever. But usually, the runaway is a rebel who's had enough of his parents' rules -- not a nerd who's addicted to 'World of Warcraft.' Leave it to a 16-year-old from the Great North to turn this classic stereotype on its head.
According to The Globe and Mail, Andrew Kane, who lives with his mom and dad in Barrie, Ontario, left the house ...
by Terrence O'Brien on November 26, 2009 at 07:30 AM

Erik Estavillo has made a name for himself by suing just about every computer and video game company he can get his lawsuit-issuing hands on. First was Sony, over being banned from the PlayStation Network. Then, the professional plaintiff filed suit against Microsoft, seeking $75,000 in restitution for his red-ring-of-death suffering Xbox 360. Later, Estavillo asked Nintendo for $5,000 in damages ...
by Terrence O'Brien on November 24, 2009 at 04:01 PM

Monday marked the fifth birthday of the most successful, massively multi-player online game in history -- 'World of Warcraft.' 'WoW,' as it's otherwise known, is an expansion of the popular 'Warcraft' franchise, and has become far more successful than publisher Blizzard could have possibly imagined.
With more than 12 million subscribers worldwide, 'WoW' is a phenomenon and pop culture icon. ...
by Terrence O'Brien on November 4, 2009 at 02:16 PM

'World of Warcraft' (WoW) is painfully popular in China. So much so that, out of WoW's roughly 13 million subscribers, 4 million are in China -- almost a third of the company's customer base. Considering the large portion of revenue coming from the psuedo-communist country, WoW publisher Activision Blizzard, is probably having a mini freak-out right now as WoW has again been blocked by the ...
by Warren Riddle on April 22, 2009 at 05:31 PM

Those zany MIT hooligans, with their hi-tech hijinx, are at it again. Although students at the Massachusetts Institute of Technology typically reserve their witty ire for fellow geek adversaries at the California Institute of Technology, a group of them recently directed their cerebral shenanigans toward the hardcore devotees of the massively multiplayer online (MMO) game 'World of Warcraft' ...
by Warren Riddle on April 10, 2009 at 09:01 AM

The business of clubbing baby seals for their fur still occurs on a yearly basis, and, as the seal hunting season begins, People for the Ethical Treatment of Animals (PETA) wants you to help protect the cuddly, defenseless cuties by literally stopping baby seal hunters in the act. Well, not quite -- to be more specific, it wants your 'World of Warcraft' ('WoW') alter ego to take up arms on ...
by Peter Mychalcewycz on March 16, 2009 at 05:54 PM

It may seem odd to consider the fate of a real person's virtual life after that person dies, but the topic is one of interest and importance to thousands of gamers around the world. The relationships forged between gamers in virtual worlds, like Blizzard's popular 'World of Warcraft' game, often transcend the medium and become real-life, meaningful connections that need tending, in both life ...
by Kaiser Hwang on February 6, 2009 at 09:10 AM

In Australia, if a video game doesn't have an Australian Office of Film and Literature Classification (OFLC) rating, typically, it's not carried on store shelves. Similarly, if a game has anything over an MA15+ rating (suitable for children 15 and up), it's also not carried in stores. The exception? A number of massively multiplayer online games, including the one and only 'World of Warcraft.' ...
by Lee Bains on December 18, 2008 at 08:08 AM

At least one HR worker in the online media business has been instructed to screen applicants for 'World of Warcraft' players, according to Massively. Raph Koster spied an account of this hiring practice on the f13 forum and, soon, gamers erupted into conjecture. According to the recruiter in question, his superiors informed him that "'WoW' players cannot give 100-percent because their focus is ...
by Dan Reilly on December 11, 2008 at 11:44 AM

Balancing reality and virtual worlds can be a problem for some gamers, but one Beijing restaurateur is hoping it leads to a booming business with his 'World of Warcraft'-themed eatery. Geeks need to eat too, right? The entrance to the restaurant is a recreation of the Dark Portal, the intro animation from 'WoW: The Burning Crusade.' Once you get inside, the walls are lined with pictures and ...
by Evan Shamoon on December 1, 2008 at 11:18 AM

Playing too much 'World of Warcraft' got you feeling alone, unhappy, perhaps even a slight touch depressed? Well worry no longer! There are people with plenty of better things to do who share your addiction. You know -- celebrities. The list is pretty diverse, ranging from A-list (Dave Chappelle) to B-list (Jay Mohr) to no known list whatsoever (does Macaulay Culkin actually do anything else?). ...
by Terrence O'Brien on November 26, 2008 at 05:08 PM

Our friends over at Asylum to set all nerds out there running for their inhalers. The men's site has an interview with geek-girl du-jour, Felicia Day, the writer and star of the online 'World of Warcraft'-based sitcom 'The Guild.' Day has also made appearances in 'The Legend of Neil' and 'Dr. Horrible's Sing-Along Blog.' The fair-skinned, red-headed cutie doles out advice on how to pick up the ...
by Evan Shamoon on November 21, 2008 at 05:09 PM

Now that Blizzard has sold upwards of infinity units of its new 'World of Warcraft' (WoW) expansion, 'Wrath of the Lich King,' the company has unleashed a series of new ads starring some of pop culture's finest ambassadors. The ads, both linked to after the jump, star Ozzy Ozbourne and Steve Van Zandt (he of both 'Sopranos' and E Street Band fame), respectively. They're both pretty ...