Cell Phones, iPhone, Mobile Software, Downloads, Mobile Phones
VW Launches 2010 GTI Exclusively Via Mobile Phone Game

In an atmosphere of disappearing print magazines, increased TV viewing on the Web, and a tough market for both car buyers and dealers, one of the few successful car companies alive today needs to change the game a bit. So with the introduction of a niche-y hot hatch that isn't even that cheap, Volkswagen hits hard with quick and dirty campaign on everyone's favorite toy -- the iPhone. This morning, Volkswagen became the first auto manufacturer to launch (by launch, we mean advertise) a car solely on the Apple phone. No, it's not an app, but rather, an exclusive, playable, and independent level of iPhone racing game Firement Real Racing, which has already received 70-million downloads since launching back in June.
Available on the iTunes App Store for free, the 'Real Racing GTI' level lets you choose from six different 2010 GTIs and race them on a track laden with VW logos. Unfortunately, it doesn't integrate with the rest of the game, but it does have one killer feature: Players can compete to win one of six limited-edition black GTI MkVI cars, which have special stitching on the floor mats and head rests, carbon-fiber finishes on the doors and mirrors, red calipers on the wheels, and special logos on the front and on the steering wheel (see close-ups of the cars in the slideshow below). In addition, the 2010 GTI's sound system has been upgraded to include full iPod integration (so you can access your full music library on the car's dashboard versus a simple auxiliary connection).








