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Virgin Mobile Steals Teen's Flickr Photo For Ad Campaign

Alison Chang's Picture used by Virgin Mobile
Flickr provides a great way to share pictures with friends and family. It's also a great way for not-so-upright advertising creatives to find pictures for their campaigns.

Virgin Mobile of Australia featured a picture of 16 year-old Alison Chang on bus stops throughout Australia as part of their "Are You With Us Or What" wireless service campaign. The thing is, neither she nor her youth group counselor, who took and posted the photo, gave Virgin permission to use the picture. What's more, the ad contains what Chang and her family feel are defamatory statements not only about her virginity but also about her race. Oops!

The ad's caption, "Dump Your Pen Friend", is a sideways remark about her race, while "Free Text Virgin to Virgin" makes certain assumptions about her sexual activities (or lack thereof). Chang and her family aren't too happy about the campaign and are going after Virgin Mobile for damages.

From The Inquirer via Fark

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