by Matthew Zuras on March 23, 2010 at 06:30 AM

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We'll just generalize and say that everyone in the world who saw the YouTube 'We're All Fans' videos, which served to promote the 2010 Grammys, absolutely loved them. (Right?) Well, it's just that old democratizing Internet at it again, transforming those lone individuals who ...
by Amar Toor on March 19, 2010 at 03:40 PM

When David DeVore first posted the now legendary video of his son's backseat existential crisis, he never expected it would be the viral and cultural sensation that it has since become. With over 54 million views, the clip was the second most watched video on YouTube in 2009, bested only (and inexplicably) by Susan Boyle. Unlike most YouTube celebrities, though, the DeVores have found a way to ...
by Leila Brillson on March 15, 2010 at 04:35 PM

Congratulations to marketing mavens worldwide. You've gotten us talking. With iamamiwhoami getting international press, and with the viral nature of 'District 9' taking it from obscurity to an Academy nod, sneakily creative advertising methods are becoming the norm. So, at South By Southwest (SXSW), 'Repo Men,' director Miguel Sapochnik spoke about the necessary way films need to "extend their ...
by Leila Brillson on March 9, 2010 at 02:25 PM

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For over two months, music bloggers and journalists have been plagued by an intricate, creepy and riveting mystery: the identity of the mysterious and macabre iamamiwhoami. In December, a 55-second clip of a hyper-saturated, eerie (Scandinavian?) forest appeared on YouTube, making its way through critics' circles because of its catchy, pretty sounding music. No information was given, ...
by Leila Brillson on January 1, 2009 at 12:01 PM

With advertisers constantly competing against each other with catchier jingles, bigger celebrity endorsers and better effects, a tactic that has grown in recent years is to simply make a product known by being as weird as possible. Case in point: that horrifying, masked Burger King 'King,' who effectively has emblazoned everyone's brain with the terrible image of his deadened-but-all-knowing ...
by JP Mangalindan on December 28, 2009 at 04:30 PM

Every year, parents pray that, when it comes time to watch their brood open the Chrismukahh gifts, they'll get the right reaction: that look of joy and wonder as it slowly dawns on the tykes that they've gotten what they pined for all year. When that happens, the result is a Kodak moment.
When it happens in the extreme, the result can be a viral video, like those featuring the brother and ...
by Warren Riddle on December 5, 2009 at 03:45 PM

Aspiring amateur filmmakers frequently parlay inexpensive digital shorts into viral sensations, but rarely does Net success actually produce tangible profits. If reports from Newslite are accurate, the previously-unknown director of the Web hit 'Panic Attack' has turned his $500, five-minute robot apocalypse film into a big budget, multi-million dollar project.
Representatives of Mandate ...
by Amar Toor on November 30, 2009 at 06:01 PM

Imagine, for a moment, that you're a turkey. And it's November. You've been living the entire month with the specter of death hanging over your head like, well, like an axe. Everywhere you go, the comments are the same. You have to put up with the predictable "stuffing" jokes and cruelly insensitive "gravy" puns. And on your morning commute, everyone seems to stare at you and lick their lips ...
by Warren Riddle on November 18, 2009 at 03:20 PM

Being forced to use moronic terms like "paradigm," "outside-the-box," and "proactive" can be depressing for corporate employees. But suffering through humiliating and soul-crushing corporate rituals can be even more debilitating to one's sense of individuality and autonomy.
While reeducation camps corporate retreats and orchestrated events are popular among big businesses, very few companies ...
by Terrence O'Brien on November 12, 2009 at 08:30 AM

Finding information about this gem of a viral video (posted below the break) has been tough. All we know is what we've been able to glean from a YouTube posting -- that Yongchul Lee, from the Korea Advanced Institute of Science and Technology (KAIST), put together this impressive demonstration of robots getting down.
The song is "Nobody," a 2008 hit from the K-pop group Wonder Girls and the ...
by Caleb Johnson on November 10, 2009 at 05:00 PM

As the de facto spokes-band of the U.K. once suggested, "Get by with a little help from your friends," a notion four British teenagers took to heart, becoming a YouTube sensation in the process.
Charlie McDonnell and his buddies don't fancy themselves musicians, songwriters or producers, but the boys know the power of online communities. According to Mashable, these teens created a song that ...
by Peter Mychalcewycz on October 30, 2009 at 09:15 AM

A near celebrity in the eyes of anyone who's logged onto YouTube (or Switched) in past months, Canadian singer David Carroll was less than pleased when United Airlines baggage handlers broke his guitar last summer. United initially refused to pay the $1,200 repair fee, but -- after Carroll's song 'United Breaks Guitars' (video after the break) attracted millions of YouTube viewers and got nearly ...
by Amar Toor on September 24, 2009 at 04:10 PM

A troupe of six students have created something of a mini-sensation with the above video, which just may capture the most impressive shot in basketball this side of Dr. J. Maybe. In the video, a member of the group "Dude Perfect" (brilliant name) launches a basketball from the upper deck of Texas A&M's football stadium, and -- if we are to believe our eyes -- sinks it into the basket, ...
by Warren Riddle on August 26, 2009 at 03:18 PM

In 2007, YouTube established its Partnership Program, a way for some of the site's "most popular and prolific content creators" to actually earn revenue from their viral videos. YouTube has occasionally rewarded the creators of massively popular individual videos, as well, like the dad who filmed his stoned kid after a visit to the dentist. Today, YouTube announced that it is extending the program ...
by Terrence O'Brien on August 2, 2009 at 05:10 PM

Viral marketing campaigns are are an accepted part of advertising these days. Even the makers of soft drinks and jeans feel it necessary to flood the YouTube with thinly veiled ads. But arguably the first, and best, exploiter of viral gimmicks has been Hollywood. Total Film, a cinema blog, has compiled a list of the best and worst viral campaigns for movies. The list tracks the evolution of the ...