Tag: VIRAL MARKETING

When a band engages in viral marketing, it usually wants to make sure the plan is well thought out, and the gimmick is highly visible. But not Nate Heagy, of Fear Salesman, an industrial tinged, pop-rock group from Saskatoon, Canada, who decided that the best way to draw attention to his band was to simply pop up on Google Street View. Heagy told the CBC in an interview, "When Google announced ...

If you spend much time on Twitter, you might have noticed an increasing number of celebrities tweeting their love for particular products and brands. Former Playmate Holly Madison and reality TV star Kim Kardashian are two noteworthy participants in a new marketing technique that some are calling pay-per-tweet. Madison and Kardashian have been hired to tweet about Giorgio Armani by Izea, a ...

We can't read Japanese, and using Google Translate is a bit like reading poetry written by a stoned Yoda, so we're left trying to piece together what's going on here from a bunch of photos of people standing next to giant "pins" a la Google Maps. Our assumption? Either Google has decided that the next frontier in information sharing isn't the Internet, or it's trying to locate the best places to ...

Viral marketing campaigns are are an accepted part of advertising these days. Even the makers of soft drinks and jeans feel it necessary to flood the YouTube with thinly veiled ads. But arguably the first, and best, exploiter of viral gimmicks has been Hollywood. Total Film, a cinema blog, has compiled a list of the best and worst viral campaigns for movies. The list tracks the evolution of the ...

So, what is a fairly successful iPhone app developer to do when his app needs just a little boost in popularity to really rake in the dough? Why, stage a ridiculous publicity stunt purpose-built to blaze across the viral Internet, of course! Jason Jacobs, creator of 'Run Keeper' (an iPhone app for runners to track distance, speed, and other data), and sole employee of his company FitnessKeeper, ...

According to a recent New York Times article, the smartphones so many of us use to stay organized and connected could soon be (and undoubtedly will be) used by advertisers for uber-specific target marketing. This "Big Brother"-like trend should come as little surprise, considering how our consumer tendencies and Internet habits have already been mined by ad companies that are attempting to reach ...

FreeCreditReport.com -- you know, that Web site with the obnoxious commercial jingles about the unfortunate consequences of identity theft -- is preparing to launch an even more annoying series of commercials featuring Ed McMahon rapping about his financial woes. The clips will be circulated as viral videos on sites such as YouTube, and will feature the former 'Tonight Show' sidekick in track ...