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Celebrities, Web, Social Networking

Corporate-Sponsored Celebrity Tweets on the Rise

Corporate Sponsored Tweets on the Rise

If you spend much time on Twitter, you might have noticed an increasing number of celebrities tweeting their love for particular products and brands. Former Playmate Holly Madison and reality TV star Kim Kardashian are two noteworthy participants in a new marketing technique that some are calling pay-per-tweet.

Madison and Kardashian have been hired to tweet about Giorgio Armani by Izea, a social media marketing firm formerly known as Pay-Per-Post, which paid bloggers to write about and review products. In its current incarnation, IZEA is paid by large companies, such as Armani and Blockbuster, to find appropriate bloggers and twitterers (only a few of whom are celebrities) to push products and services. These social networking publicists are then paid by IZEA for their efforts. The company has stirred up some controversy thanks to its hazy disclosure policy, which doesn't always make clear whether or not postings are in fact sponsored by companies. (To that end, the Federal Trade Commission (FTC) is trying to institute guidelines that would force such sponsored posts to be identified as such, the FTC's Mary Engle told USA Today.)

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Google

Google Placing Giant Map Pins Around Tokyo?

We can't read Japanese, and using Google Translate is a bit like reading poetry written by a stoned Yoda, so we're left trying to piece together what's going on here from a bunch of photos of people standing next to giant "pins" a la Google Maps.

Our assumption? Either Google has decided that the next frontier in information sharing isn't the Internet, or it's trying to locate the best places to start an invasion for our future galactic overlords. Either way, the pins, which are placed throughout Tokyo, appear to range from 4- to 13-feet in height and are emblazoned with the all-seeing eye of the Goog. Or, at least, that's what we assume it is.

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Top Lists, Web

Best and Worst of Viral Movie Advertising

Viral marketing campaigns are are an accepted part of advertising these days. Even the makers of soft drinks and jeans feel it necessary to flood the YouTube with thinly veiled ads. But arguably the first, and best, exploiter of viral gimmicks has been Hollywood.

Total Film, a cinema blog, has compiled a list of the best and worst viral campaigns for movies. The list tracks the evolution of the viral campaign beginning with the first major (and arguably effective) example: 'The Blair Witch Project.' The low-budget horror movie used the Internet in a way no other film had before, posting "found footage" and police records regarding the disappearance of the film makers.

Of course, not every attempt at subversive marketing was nearly as successful. Take, for instance, 'Wanted,' which tried to stir up a buzz with a popular video featuring grainy surveillance footage of an office dweller flipping his lid and destroying his cubicle. Unfortunately, the creators forgot to give even a tiny inkling that the video was an ad for the film.

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iPhone, Web

Developer Runs Boston Marathon Dressed as an iPhone


So, what is a fairly successful iPhone app developer to do when his app needs just a little boost in popularity to really rake in the dough? Why, stage a ridiculous publicity stunt purpose-built to blaze across the viral Internet, of course!

Jason Jacobs, creator of 'Run Keeper' (an iPhone app for runners to track distance, speed, and other data), and sole employee of his company FitnessKeeper, got some help from a social media marketing class he took at Emerson College in Boston. With what he learned, Jacobs developed a stunt that had him clad in a foam and spandex iPhone costume, running in the 113th Boston Marathon. The design and construction of the costume, which featured a silkscreen print of his 'Run Keeper' application, was documented in videos posted on YouTube and on the Run Keeper Web site.

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Cell Phones, BlackBerry, iPhone

There Are Spies Among Us ... Our Smartphones

According to a recent New York Times article, the smartphones so many of us use to stay organized and connected could soon be (and undoubtedly will be) used by advertisers for uber-specific target marketing. This "Big Brother"-like trend should come as little surprise, considering how our consumer tendencies and Internet habits have already been mined by ad companies that are attempting to reach more specific demographics, and considering how ad people have been dreaming about this day, in creepily Biblical language, for a long time.

Though companies are still a bit shy in exploiting the GPS-enabled applications found on smartphones (iPhone, BlackBerry, etc.) to their creepiest extent, they're salivating over said phones' potential for facilitating advertisements. Mobile applications like Urbanspoon, Loopt and Yelp already allow the user to be tracked to a specific physical location. With the knowledge of a person's location and other pertinent information, companies essentially have everything they need to reach the perfect person with the perfect ad. Some ad firms are already trying out AisleCaster, a program that offers bargains based on a person's "exact location in a supermarket aisle or mall." Nice.

Though, at present, there isn't a sufficient number of U.S. smartphone users to make this type of pinpoint marketing worth advertisers' while, we would imagine that day is coming soon. Like, tomorrow. [From: The New York Times]

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Audio/Video, Computers, Celebrities

Ed McMahon to Rap for FreeCreditReport.com

Ed McMahon To Rap for FreeCreditReport.com
FreeCreditReport.com -- you know, that Web site with the obnoxious commercial jingles about the unfortunate consequences of identity theft -- is preparing to launch an even more annoying series of commercials featuring Ed McMahon rapping about his financial woes.

The clips will be circulated as viral videos on sites such as YouTube, and will feature the former 'Tonight Show' sidekick in track suits and gangsterish suits rapping alongside a posse of scantily-clad women and burly body guards. The first video begins with McMahon cruising through the streets in an Escalade golf cart looking for winners of the Publisher's Clearinghouse Sweepstakes to ask for some of the money back. Then, McMahon will break into an awkward rap. Wonderful.

It's official: Viral marketing has jumped the shark. [From: Yahoo! News]

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