USB Drive Featuring the Mars Volta's Latest Album Sells Out

Rock band The Mars Volta released its latest album, "The Bedlam in Goliath," on CD and a $30 USB drive, which aren't quite as cool as the White Stripes USB drives released last year.
As flash drive prices continue to drop, they're becoming a viable medium for album distribution. Because flash album prices are still high (around $30), the emerging format is targeted towards hardcore fans looking for collectibles. Record labels are excited about the ability to load the flash drives with extra multimedia -- like links to Internet sites, images and behind-the-scenes video -- but the effort seems awfully similar to the ill-fated Enhanced CD technology of the late '90s.
If music on USB/flash-memory-based music takes off, it's going to leave us missing ripping through CD packaging to listen to the album on the way home from the record store.
From Crave
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