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Tag: TWITTER ADVERTISING

Twitter Bets on 'Promoted Tweets' to Raise Ad Money

After Twitter's recent acquisition of Tweetie, it became clear that substantial changes were on the social network's horizon. And today, the site confirmed this by announcing its platform would now support special paid advertisements from specific companies. Known as 'Promoted Tweets,' the ads, according to co-founder Biz Stone's TwitterBlog, "are ordinary Tweets that businesses and ...