Tag: TV RATINGS

It was once thought that DVRs would destroy television. The theory was that people would stop watching live TV, and, of course, skip all the commercials -- the primary revenue stream for TV networks. But, oddly, as DVRs become more commonplace, fewer DVR viewers are fast-forwarding through advertisements. According to Nielsen, the number of homes in the U.S. with DVRs has jumped from ...

Today, TiVo will begin selling more than the opportunity to watch your favorite shows when it's more convenient. According to USA Today, the company is trying to hawk viewer information to TV stations and advertisers alike with its fledgling 'Stop/Watch Local Markets' program, hoping to give tracking giant Nielsen a run for its money. Able to monitor viewers' behavior by the second, TiVo will not ...

The Nielsen Company released a report Monday revealing that (surprise!) Americans watch more TV than ever. But, terms such as couch potato and boob tube (does anyone even use that anymore?) may soon become quaint colloquialisms as viewers explore new mediums. The Nielsen report reveals that while the average American watches an all-time high of more than 151 hours of television per month (last ...