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Tag: TOY ISLAND

EA Sports Launching Real-World Sports Equipment

It's no longer enough to plop your nine-year-old in front of a TV or a video game; nowadays, everyone is pushing to gets kids more physically active. Whether it's Leapfrog, or Nintendo, or now Electronic Arts (EA), companies and parents are pushing to mix entertainment and exercise. EA, makers of some of the most popular sports video games available, has teamed up with Toy Island to create a ...