Viral Ads Grow Ever More Subtle -- But Are They Effective?
Remember the video of the mysterious hacker taking over the video monitors in Times Square? The one we were all sure was fake, probably? Well, the cynical among you can strike a smug pose because not only is the video fake, it's a viral ad for the upcoming Bradley Cooper vehicle 'Limitless.' Miss it? Scroll to 1:26, when the hacker tackles the big screen. Oh, whaddya know, that screen is ...
YouTube user BITcrash44 recently posted a video in which he allegedly plasters his image all over Times Square's TV screens, using only his iPhone and a transmitter.
If the video is to be believed, BITcrash44 apparently created a transmitter capable of taking over any screen within a certain vicinity, allowing him to replace some of Times Square's ads with his own video. After recording a ...
As we're sure you know, tomorrow is New Year's Eve: a night when people from all over gather together to celebrate the completion of one revolution of the Earth around the Sun starting at an arbitrary point in space as determined by the Gregorian calendar. People celebrate in various ways, but here in the U.S. we do it by dropping a crystal "ball" (it's really a geodesic sphere made up of ...
After Google inadvertently gathered personal information from its Street View cars and rendered Gmail addresses more visible with the ill-conceived launch of Google Buzz, the company soon found itself under fire from governments and consumer advocacy groups. Few critics, however, have been as vocal as Consumer Watchdog, which has now placed an enormous anti-Google ad in the middle of Times Square. ...
Looking to get a head start on that New Year's resolution to lose weight? Well, if you're in Manhattan, Duracell can help with that, and you can help generate some renewable energy while you're at it. According to Inhabitat, Duracell set up its Smart Power Lab in Times Square. Volunteer can pedal stationary bikes called Power Rovers, which will then generate the electricity needed to light up ...
We don't want to be downers, but... When you're out tying one on tonight, it'll be easy to forget those out there who can't be with their friends and family on this ultimate party night. But we'd like to encourage everyone out there to show a little love and support for the men and women in uniform serving in Iraq and Afghanistan. The nonprofit, nonpartisan, Iraq and Afghanistan Veterans of ...









