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Tag: TARGETEDADVERTISING

Attention Grabbing, Targeted Ads May Creep Out Consumers

When it comes to online advertising you've have a couple of primary strategies to consider -- attention grabbers with sound and video, or targeted ads based on browsing habits. But, according to a recent study, you should never combine those two tactics. It turns out that pop-over, media rich ads are great at grabbing attention and are very memorable. Meanwhile, discreet context-sensitive text...

Privacy Groups and FTC Attack Behavioral Ad Practices

Terms like "behavioral marketing" and "targeted ads" have basically been reduced to vulgarities among consumers recently. Stories that describe particularly duplicitous and shady advertising techniques steadily emerge and circulate among the media and the public, inspiring significant concerns over privacy and accountability issues. Perhaps the single greatest contributor to the growing 'fear...

Facebook Launching Ads Based on Your Browsing History

Share As part of its ongoing effort to sharpen its advertising acumen, Facebook will soon unveil a new advertising system that expands behavioral targeting well beyond the borders of its own social networking site. The feature, which is expected to be revealed at this week's F8 developer conference, reportedly gathers information from a user's Web history and uses it to place targeted ads...

Twitter Bets on 'Promoted Tweets' to Raise Ad Money

After Twitter's recent acquisition of Tweetie, it became clear that substantial changes were on the social network's horizon. And today, the site confirmed this by announcing its platform would now support special paid advertisements from specific companies. Known as 'Promoted Tweets,' the ads, according to co-founder Biz Stone's TwitterBlog, "are ordinary Tweets that businesses and...

Google's New 'Remarketing' Advertising Remembers Your Lurid Online Past

We may like to think of ourselves as complex, unique consumers, but -- as the Internet has proven -- advertisers can actually get a pretty accurate idea of our favored products and services by simply glancing through our online histories. Such history-based "behavioral targeting" techniques are nothing new, but a recently launched ad service from Google now allows individual advertisers the chance...

News Readers Prefer Ads to Paywalls, Says New Pew Report

Pew Research Center's Project for Excellence in Journalism has just released a report outlining the organization's findings on news sites' pay walls and consumer behavior. Unsurprisingly, users prefer ad-financed free news to subscription or pay-per-article models. (After all, why pay if you don't have to?) But online ad revenues fell in 2009 -- for the first time since 2002. While the recession...

Bidding on Your Attention in Real-Time May Streamline Web Ads

It's an accepted fact of life in the Internet age that companies like Google will collect (supposedly) anonymous information about your browsing habits and serve up targeted ads relevant to your interests. Though, there is a problem with this model (beyond the privacy concerns): What good does showing you 50 ads for laptops in 30 minutes do? Newer systems are coming into favor that let...

Facebook Ads Tailored Toward Users Often More Off-Putting Than Effective

If you've been on Facebook lately, you've seen the advertisements lining the right side of the page. We usually don't pay them much attention, but every now and then, an ad pops up that catches our eye -- rarely for the right reason. According to The New York Times, many companies are festooning Facebook with self-service ads, which promote products you might like by scanning the information...

Grad Uses Facebook Ads to Search for a Magazine Job

We've covered the various ways in which Facebook can cost you a job, either getting you fired or keeping a potential employer from hiring you in the first place. While it's clear that social networks can hurt your employment opportunities, one recent grad wondered if it could help. Thomas Pardee, who graduated from Columbia College Chicago this December with a degree in journalism (one of the...

'Power I' Icon Could Add Transparency to Online Advertising

A consumer's right to privacy represents one of the primary dilemmas of the Information Age. The revelation that search engines, particularly Google, can track and store every key stroke, query and page hit, and then turn that information over to advertising firms for so-called "targeted" ads is outraging concerned citizens. The demands for legislative action and advertising transparency have...

Web Advertisers Push to Increase Awareness of Targeted Ads

The Federal Trade Commission has been gently pressuring the Internet advertising industry to reveal more information to consumers about how it collects data and targets ads. Part of that push to be more transparent includes using a symbol to identify targeted ads that would then link to a privacy policy. The search for such a symbol has been difficult. Finding an icon that clearly denotes...

Badly Placed Web Ads: Hilariously Inappropriate

One of the nice things about Gmail is that, even though the e-mail service generates ads by scouring messages for keywords, certain terms and phrases turn the paid content off. Therefore, breakup letters might promote dating sites, and angry notes might inspire anger management online courses, but e-mails about serious stuff typically produce nothing but blank space. Call it contextual...