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Tag: TARGETED ADVERTISING

Thanks to Targeted Advertising, Now Your TV is Watching You

Targeted ads have long lived online, but nobody's quite figured out how to take advantages of personalized advertising and apply them to other media -- that is, until now. Cable and satellite companies are now testing systems that monitor your TV viewing habits and deliver ads based on that data. Cablevision is already broadcasting different ads to different customers watching the same show...

Pro Tip: How to Opt-Out of Google's Targeted Ads

In the past, we've shown you how to opt out of targeted ads from Google. But did you know that there is actually an easier way to quickly opt-out that doesn't involve digging around in your advertising preferences? There is now a giant Opt-Out button on the Advertising and Privacy page in Google's Privacy Center. Along with allowing you to opt out, the page offers a detailed explanation of...

How to Opt Out of Targeted Ads: A Guide

Targeted advertising in a fact of life. Advertisers use cookies to track your browsing habits so that the ads you see are more attuned to your interests, and thus more likely to appeal to you. This might make some people (notably those who might enjoy the illusion of privacy) uncomfortable. Thankfully most of the major advertising networks allow you to opt out of their targeted advertising...

Tokyo Billboards Scan and Target You with Personalized Ads

As it's done with just about everything in the world of technology, Japan has just taken targeted advertising to a whole new (and wholly creepy) level. According to a new report out of Tokyo, several companies have begun testing digital billboards that can instantly identify the age and gender of anyone who walks in front of its attached cameras. Once the data is collected, the billboard then...

Old Spice Guy Proposes For Twitter Fan, Has Usurped Everything Masculine

Share OK, now this is getting out of control. He took our cool, our precious YouTube time, and now, he's making our marriage proposals. As we reported earlier, the Old Spice guy has been going on a Twitter tear the past couple of days, sending out personalized, bite-sized thank-you-commercials to targeted celebrities, bloggers and plebeian followers. Throughout the campaign, he's received (and...

Old Spice Guy Personalizes Videos for Celebs, Tweeters and Bloggers

When actor Isaiah Mustafa (A.K.A. the "Old Spice Guy") gallantly rode his white horse on to the center stage of pop culture earlier this year, he almost instantly became a viral sensation. Not long after his hilarious commercial debut on February 4, "the man your man could smell like" released a series of similar ads on YouTube and Old Spice's website. Now, he's taken things one step further, by...

'Power Eye' Gives Users Control Over Targeted Ads

We've never really felt comfortable with targeted advertising, the technique by which companies use consumers' online behavioral data to better place their ads. But a new service may soon relieve some of our anxieties by giving authority over user data back to whom it should belong: the user. Developed by Better Advertising, 'Power Eye' is a system that automatically places an icon in the top...

HP, Yahoo! Team Up To Launch Targeted Ad Campaign

Last week, Hewlett-Packard unveiled its online printing program, which allows users to remotely print Web content from their computers or phones. Along with the program, the company launched a new service called "scheduled delivery," which enables customers to regularly print pages at specified times. Now, in order to promote these new features, the company has joined forces with Yahoo! to launch...

Attention Grabbing, Targeted Ads May Creep Out Consumers

When it comes to online advertising you've have a couple of primary strategies to consider -- attention grabbers with sound and video, or targeted ads based on browsing habits. But, according to a recent study, you should never combine those two tactics. It turns out that pop-over, media rich ads are great at grabbing attention and are very memorable. Meanwhile, discreet context-sensitive text...

Privacy Groups and FTC Attack Behavioral Ad Practices

Terms like "behavioral marketing" and "targeted ads" have basically been reduced to vulgarities among consumers recently. Stories that describe particularly duplicitous and shady advertising techniques steadily emerge and circulate among the media and the public, inspiring significant concerns over privacy and accountability issues. Perhaps the single greatest contributor to the growing 'fear...

Facebook Launching Ads Based on Your Browsing History

Share As part of its ongoing effort to sharpen its advertising acumen, Facebook will soon unveil a new advertising system that expands behavioral targeting well beyond the borders of its own social networking site. The feature, which is expected to be revealed at this week's F8 developer conference, reportedly gathers information from a user's Web history and uses it to place targeted ads...

Twitter Bets on 'Promoted Tweets' to Raise Ad Money

After Twitter's recent acquisition of Tweetie, it became clear that substantial changes were on the social network's horizon. And today, the site confirmed this by announcing its platform would now support special paid advertisements from specific companies. Known as 'Promoted Tweets,' the ads, according to co-founder Biz Stone's TwitterBlog, "are ordinary Tweets that businesses and...

Google's New 'Remarketing' Advertising Remembers Your Lurid Online Past

We may like to think of ourselves as complex, unique consumers, but -- as the Internet has proven -- advertisers can actually get a pretty accurate idea of our favored products and services by simply glancing through our online histories. Such history-based "behavioral targeting" techniques are nothing new, but a recently launched ad service from Google now allows individual advertisers the chance...

Bidding on Your Attention in Real-Time May Streamline Web Ads

It's an accepted fact of life in the Internet age that companies like Google will collect (supposedly) anonymous information about your browsing habits and serve up targeted ads relevant to your interests. Though, there is a problem with this model (beyond the privacy concerns): What good does showing you 50 ads for laptops in 30 minutes do? Newer systems are coming into favor that let...

Grad Uses Facebook Ads to Search for a Magazine Job

We've covered the various ways in which Facebook can cost you a job, either getting you fired or keeping a potential employer from hiring you in the first place. While it's clear that social networks can hurt your employment opportunities, one recent grad wondered if it could help. Thomas Pardee, who graduated from Columbia College Chicago this December with a degree in journalism (one of the...