Tag: TARGETED ADS

Marketing firms have progressively employed cameras and facial-recognition software as a means to intimately gauge consumer interest in -- and response to -- specific products and advertisements. Primarily utilized in video billboards, that behavior-monitoring form of advertising is officially going mainstream. According to Fast Company, the University of West England (UWE) has commissioned the ...

Targeted advertising in a fact of life. Advertisers use cookies to track your browsing habits so that the ads you see are more attuned to your interests, and thus more likely to appeal to you. This might make some people (notably those who might enjoy the illusion of privacy) uncomfortable. Thankfully most of the major advertising networks allow you to opt out of their targeted advertising ...

As it's done with just about everything in the world of technology, Japan has just taken targeted advertising to a whole new (and wholly creepy) level. According to a new report out of Tokyo, several companies have begun testing digital billboards that can instantly identify the age and gender of anyone who walks in front of its attached cameras. Once the data is collected, the billboard then ...

Share OK, now this is getting out of control. He took our cool, our precious YouTube time, and now, he's making our marriage proposals. As we reported earlier, the Old Spice guy has been going on a Twitter tear the past couple of days, sending out personalized, bite-sized thank-you-commercials to targeted celebrities, bloggers and plebeian followers. Throughout the campaign, he's received (and ...

When actor Isaiah Mustafa (A.K.A. the "Old Spice Guy") gallantly rode his white horse on to the center stage of pop culture earlier this year, he almost instantly became a viral sensation. Not long after his hilarious commercial debut on February 4, "the man your man could smell like" released a series of similar ads on YouTube and Old Spice's website. Now, he's taken things one step further, by ...

Terms like "behavioral marketing" and "targeted ads" have basically been reduced to vulgarities among consumers recently. Stories that describe particularly duplicitous and shady advertising techniques steadily emerge and circulate among the media and the public, inspiring significant concerns over privacy and accountability issues. Perhaps the single greatest contributor to the growing 'fear ...