Tag: TARGETED ADVERTISING

The Federal Trade Commission has been gently pressuring the Internet advertising industry to reveal more information to consumers about how it collects data and targets ads. Part of that push to be more transparent includes using a symbol to identify targeted ads that would then link to a privacy policy. The search for such a symbol has been difficult. Finding an icon that clearly denotes ...

One of the nice things about Gmail is that, even though the e-mail service generates ads by scouring messages for keywords, certain terms and phrases turn the paid content off. Therefore, breakup letters might promote dating sites, and angry notes might inspire anger management online courses, but e-mails about serious stuff typically produce nothing but blank space. Call it contextual ...