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Tag: SUBLIMINAL

'DVR-Proof' Commercial Kind of a Failure

Back in the late '50s, a market researcher named James Vicary decided that by flashing "Drink Coca-Cola" for 1/3000 of a second at five-second intervals during a film would make audiences desire to quench their deep-down thirst with the soda. In 1962, Vicary finally admitted that subliminal advertising was a massive hoax -- although for some nefarious marketers, the dream of penetrating the ...