50% of 'Tweens' Have Cell Phones
Over 20 million 'tweens' (a demographic invented by marketers that includes 8-12-year-olds) use cell phones, and according to a new report from Nielsen (the same company that tracks TV ratings), 46-percent of these kids have their own phones. The study found that most parents put restrictions on phone use, such as no downloading ringtones or sending text messages, but even so, over 50-percent of tweens still use these features.
65-percent of tweens are on a family plan, which means that 35-percent have their own cell phone plans. Is it just us or is that a little much? Let's hope the kids are using those phones to call their parents! [From: Digital Media Wire]
