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Martha Stewart Dedicates Episode to Twitter


Martha Stewart has gone from queen of domesticity to white collar criminal to tech junkie, all in pretty quick succession. For a woman who spent the better part of her career amassing power and wealth through glorified arts and crafts tutorials, it's been quite a transformation, indeed. But she's still got some lessons to learn.

An upcoming episode of Martha's television show, which will air Friday, October 2nd, is almost entirely dedicated to the phenomenon of Twitter and live blogging. The micro-blogging service's co-founder, Biz Stone, was her guest, and M. Diddy encouraged her studio audience to break out their laptops and phones to tweet about the episode, using the hashtag #thetechshow. One problem: the show taped (and, of course, the tweeters tweeted) Tuesday, but home audiences won't get to see what the Twitterverse was going on about till several days later.
Switched tip: If you're going to live blog (or tweet) an event, make sure it's actually... you know... live.

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Web

S.E.C. Gives Fans OK to Tweet and Facebook During Games


The Southeastern Conference (S.E.C.), one of the most powerful organizations in college athletics, had to rethink its Big Brother-esque social media policy due to an outcry from fans and media alike. Although done so begrudgingly, it's significant that a conference rooted in decades-old traditions is willing to accept change.

According to al.com, the S.E.C. reversed a policy Wednesday that would've prevented fans from sending any tweets or updating a Facebook status during a conference sporting event. The old policy stated that fans weren't allowed to "produce or disseminate any material or information about the event." This included any account or description, video or audio. With the advent of smartphones and social networking, though, it was unclear exactly how S.E.C. officials planned to continue enforcing this archaic rule. Well, fans need not worry about that anymore; a new policy released yesterday limits the ban to material that could be used as a "substitute for radio, television or video coverage of such event." That means, don't go posting videos from this year's 'Magnolia Bowl' game on Youtube, folks.

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Web, Social Networking

NFL Flirts With Twitter Ban



Twitter is creating a whole new crop of sports journalists. They're on the field and the sideline, in the locker room and team meetings. They don't need a firsthand account, because this type of reporter is actually wearing the uniform. Needless to say, coaches and team executives aren't too pleased with the trend.

While the NFL doesn't presently have a policy on the use of social media sites, officials did tell The New York Times they are working on one, hoping to ban their use during game days. However, many individual coaches are taking the matter into their own hands and instituting rules this season. Sure, fans love to read tweets from players on their favorite team, but in a league where every bit of information is more closely guarded than the Hope Diamond, coaches are trying to grab Twitter before it breaks away like a running back headed for the end zone. Miami Dolphins nose tackle Jason Ferguson told the Times that head coach Tony Sparano banned Twitter because it could potentially reveal sensitive information to media outlets and might become a distraction to the team.

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