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'The Simpsons' On Your Cell Phone


The marketing blitz and fan hysteria surrounding the new Simpson's movie is gearing up to go mobile. News Corp., Rupert Murdoch's media juggernaut, after pushing Simpson's paraphernalia via 7-11 (pictured above) is enlisting Jamba, a mobile entertainment company it aquired, to push ring-tones, screen savers, wall papers, and even a game for cell phones.

These are not half-assed recycled bits from the show either: The writers and actors were directly involved in the creation of the product line. The content will be available in 35 countries across 5 continents for a subscription fee of $9.99 a month.

The "Yellow Plan" as, it's called, may seem overpriced, but this is 'The Simpsons'. Other brands would kill for the level of dedication that even "casual fans" have.

From Reuters

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