iPhone, Web, Social Networking
Pepsi Apologizes (Kinda) for Sexist iPhone App

Pepsi's latest ad campaign for its latest energy drink has certainly succeeded in getting a lot of people "amped" up -- and crying sexism.
As part of the soda company's efforts to promote its energy drink Amp, Pepsi released an iPhone app titled 'Amp Up Before You Score,' a how-to manual for helping men hook up with women. The app allows the user to choose one (or more!) of the 24 "types" of woman he would like to pursue on a given night. The "women" are displayed as curvaceous, cartoonish renditions of each branch of Pepsi's female phylum, running the gamut from "artist" to "military girl" to "sorority girl." After Casanova chooses the appropriate type, he's provided with a list of lines to drop in his pursuit, along with a SparkNotes-like primer of various subjects that a specific girl would likely talk about. If the guy's in a "punk" mood, the app leads him to a Wikipedia entry on punk rock. If he's feeling more Janis Joplin and less Joan Jett, he's provided with his own "tree-hugger" toolbox, replete with tips on "how to be a hippie." And, as the proverbial cherry on this sexist sundae, the Amp app even sports a special "brag list" feature, which allows the user to keep track of his, um, score, note the name and date of every conquest, and jot down "whatever details [he] can remember." (That sound you just heard was chivalry flat-lining.)
Pepsi, of course, issued an apology via the AMP Twitter feed: "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback." The company hasn't gone so far as to pull the app, despite any negative feedback from consumers, and we sorta understand the reasoning. The Huffington Post reports that the apology merely fueled the fire, with one Twitter user saying, "@cobra_DeEtta @AMPwhatsnext Your campaign is thoughtless and offensive despite the guise of juvenile humor to excuse it. Lame apology not accepted." Check out #pepsifail for more.



