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Pepsi Apologizes (Kinda) for Sexist iPhone App


Pepsi's latest ad campaign for its latest energy drink has certainly succeeded in getting a lot of people "amped" up -- and crying sexism.

As part of the soda company's efforts to promote its energy drink Amp, Pepsi released an iPhone app titled 'Amp Up Before You Score,' a how-to manual for helping men hook up with women. The app allows the user to choose one (or more!) of the 24 "types" of woman he would like to pursue on a given night. The "women" are displayed as curvaceous, cartoonish renditions of each branch of Pepsi's female phylum, running the gamut from "artist" to "military girl" to "sorority girl." After Casanova chooses the appropriate type, he's provided with a list of lines to drop in his pursuit, along with a SparkNotes-like primer of various subjects that a specific girl would likely talk about. If the guy's in a "punk" mood, the app leads him to a Wikipedia entry on punk rock. If he's feeling more Janis Joplin and less Joan Jett, he's provided with his own "tree-hugger" toolbox, replete with tips on "how to be a hippie." And, as the proverbial cherry on this sexist sundae, the Amp app even sports a special "brag list" feature, which allows the user to keep track of his, um, score, note the name and date of every conquest, and jot down "whatever details [he] can remember." (That sound you just heard was chivalry flat-lining.)

Pepsi, of course, issued an apology via the AMP Twitter feed: "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback." The company hasn't gone so far as to pull the app, despite any negative feedback from consumers, and we sorta understand the reasoning. The Huffington Post reports that the apology merely fueled the fire, with one Twitter user saying, "@cobra_DeEtta @AMPwhatsnext Your campaign is thoughtless and offensive despite the guise of juvenile humor to excuse it. Lame apology not accepted." Check out #pepsifail for more.

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Cell Phones, iPhone

Women With Long Finger Nails Complaining That iPhone Is Sexist

Is the iPhone Sexist?
It's easy to see how some gadgets might be biased towards those who are right-handed versus left, and certainly some gadgets are completely unfriendly toward those with disabilities. But can a gadget be sexist? According to an article published in the Los Angeles Times, that's the claim being made by many women who believe the iPhone is unfairly designed to be completely unusable by those of the fairer sex with long fingernails.

Every application within the iPhone was specifically designed to be accessible with your fingertip. The touchscreen detects your body's electrical charge when it comes in contact with the device, enabling it to determine where you pressed. As a result, fingernails (especially of the glued-on variety) tend to get in the way while using the iPhone, which is irritating some women profusely.

Some women are calling for the iPhone to be redesigned to include stylus-control capability (as on some Windows Mobile and Palm Treo devices), but we're more inclined to think that long fingernails went out in the early '90s and that modern devices require modern manicures -- like the meticulously pristine digits used in Apple's advertising. [Source: DelawareOnline, via Shiny Shiny]

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