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Traffic to Seattle P-I's Site Falls After Newspaper Goes Online Only


Back in March, we wrote about the Seattle Post-Intelligencer (P-I) and how it was printing its last edition and shifting completely to a digital format. It seems that the transition has been a bit rough for the paper, fueling speculation that a paper's print division actually drives its online readership.

The Nielsen Online numbers from March are in, and, according to them, the Seattle P-I is no longer one of the top 30 newspaper Web sites in the U.S. The paper fell to the number 32 position after attracting only 1.4 million unique users this March. That is a 23-percent drop over the past year and, most likely, a bit of a kick in the pants to the Seattle P-I.

We that the occasional, slight drop in online readership is to be expected, but 23-percent is a big, bad number. In fact, it may just scare off other periodicals that consider going completely digital. Either way, the Seattle Times is loving it. In March, the P-I's primary competitor posted a year-over-year growth in online readership of 70-percent, garnering a 2.2 million unique viewers that month. This is even more remarkable considering the Times trailed the P-I as recently as February. That is an instant reversal in fortunes if we've ever seen one. However this story develops, you'd better believe the rest of the industry will be watching intently. [From: Editor and Publisher]

Computers

150-Year-Old Seattle P-I Newspaper Officially Going Online-Only

Seattle Post-Intelligencer Goes Online Only
...And the flood gates have opened. Print publications are now in full-on death march mod,e and it's only a matter of time before newspapers become like vinyl records -- odd relics that hipsters cling to out of a false sense of nostalgia.

Okay, so the chance that people will one day stack old, yellowing copies of the New York Times in milk crates around their studio apartment is pretty slim, but as more and more newspapers and magazines go online only --
or close up shop completely -- it's hard to imagine a future where print media is even half as ubiquitous as it is today.

Today, the Seattle Post-Intelligencer (or the P-I as it's known) became the largest newspaper in the U.S. to close its print operation and move online only. Its owner, print conglomerate Hearst, has been looking for a buyer for the troubled P-I for some time, but yesterday its deadline expired and the nearly 150 year-old print version of the newspaper was put out to pasture. The publication will live on at its Web site SeattlePI.com, but its staff has been cut to about 20 people, a mere fraction of the former 165-person operation.

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