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Google Enlarges Search Box, Promises More Fun


You know how in movies, a character plays a trick on another by subtly changing something to which they're accustomed? Like the size of their favorite slippers, or the location of a trusted hat rack, causing the victim to toss their cap onto the floor? It's that grand old prank of quietly rearranging things to mess with somebody's head. That's how we felt this morning when we went to do our daily googling of our names. (Honestly, we must keep up on a daily basis.) Something was off. Something was different.

Well, Google has decided to enlarge its search box, making its type easier to see for those who have to squint. Vice President Marissa Mayer wrote on the official Google blog, "It makes our clean, minimalist homepage even easier and more fun to use." Is this the face of Fun 2.0? [From: Google]

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Web

Yahoo! and Microsoft Finally Team Up for Mega Search


In a move to compete with Google, lesser search providers Yahoo! and Microsoft yesterday inked a 10-year agreement to combine their search powers. Microsoft's Bing, the Redmond-based company's latest foray into the search market, will be powering Yahoo!'s search engine, and, in turn, Yahoo! will sell ads. The combined companies' research-and-development teams might actually make a legitimate pass at Google's dominance -- and hopefully a useful tool in the process.

During the first five years of the deal, Yahoo! will get to keep 88-percent of the ad revenue from its own search sites and will be able to sell ads on certain Microsoft Web sites, as well, becoming the exclusive force behind Microsoft's advertising sales initiatives. The Bing algorithm will be used then for Yahoo! search, which is the second largest search engine in the world. However, as blogger Kara Swisher points out, no comment has been made on whether or not Yahoo! search will be marked as 'powered by Bing.'

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Web

Web Advertisers' New Self-Regulating Policies -- Will They Work?



After Feds decided to step up their monitoring practices of Web ad companies that use behavioral advertising (which narrows ad content based on search terms, age ranges, and interests), a group of Web and media advertisers decided to launch new guidelines on privacy.

USA Today reports that more than 5,000 companies, along with the Better Business Bureau and the American Association of National Advertisers, developed seven main principles for self-policing, allowing surfers to 'opt-out' of any behavior advertising and showing what type of data is being collected, and by whom. Often, free services share search terms to sustain themselves, and most users are unaware of this policy.

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