Boston Globe Sends Readers on Mobile SCVNGR Hunt
No longer content to just sit in the background and feed its readers their daily news, the Boston Globe has launched a new mobile scavenger hunt that sends its readers around the city. The 'Boston Globe Trek' uses SCVNGR, a location-based game system that's similar to Foursquare or Gowalla, to challenge users to solve riddles, snap photos of landmarks, and scan unique QR codes.
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