Tag: SCHOLASTIC

If you give a kid a Kindle, she's going to ask for more fun books. A study commissioned by Scholastic -- the publisher of the 'Goosebumps' and 'Harry Potter' series -- found that 57-percent of kids aged 9 to 17 were interested in reading on electronic devices. Their parents, however, believe that using electronic devices of any kind limits the amount of time they would actually read, do ...

When you ask most 8- to 12-year-olds what kinds of video games most appeal to them, "advertising" usually isn't named. Yet that's exactly the demographic that the Federal Trade Commission (FTC) is targeting with a new online game called Admongo. In the game, students are confronted with ads at every turn throughout a virtual city, whether they're plastered on bus stops, on TV, or even on a video ...