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Video Games

Video Games for Girls on the Rise

Ubisoft's Games for Girls PushNintendo's leading the way into new markets for gaming, expanding beyond the typical young male players into the retirement home arena and, more recently, the female market. Ubisoft is the third party games publisher that seems to be making the strongest push in this area on Nintendo's DS handheld, which is selling just as many for men and women. Ubi is expanding its popular 'Imagine' franchise, and introducing a new female-oriented sports series.

Ubisoft's 'Imagine' series lets girls have fun trying out different dream careers, and it's set to be augmented by a slew of new virtual careers including games highlighting fashion design, acting in films, and wedding planning. They're titles that will make your typical male gamer cringe, but for the 6 - 14 year old girl market (a.k.a. "tweens") they're hugely popular.

So too should be Ubi's new 'Ener-G' series, which is a set of sports games angled directly for girls. The games will include 'Dance Squad,' where players act as a choreographer, 'Gym Rockets,' letting a player go through gymnastics training, and 'Horse Riders' which involves equestrian training and Olympic competition. Again, not something most guys will be interested in, but girls should when these games hit the DS later this year.

This isn't the first time at the rodeo for these girls games companies. Remember the now-defunct Purple Moon? Will these new millennium offerings fare better, now that the DS seems to be paving the way into new markets?

Video Games

Therapy 'Games' Coming for Nintendo DS

My Life Coach
Nintendo's is reveling in how well they're expanding the gaming market to non-gamers, and Ubisoft is hoping to do what they can to capitalize on all these newfound gamers with a series of games it's calling, unsurprisingly, "Games for Everyone."

They keystone of this suite is the company's existing 'Petz' series, which lets gamers take care of virtual pets ala Nintendo's hugely popular 'Nintendogs' series. 'Petz' currently includes domestic animals like 'Dogz,' 'Catz,' 'Horsez,' and even 'Hamsterz,' but more are coming. The company hopes to add wild animals like dolphins (dolphinz?) and tigers (tigerz?) to the mix, giving gamers a taste of something a little more exotic.

Ubi also has a suite of "Imagine" games coming out for the Nintendo DS aimed at girls aged 8-14 that will let them get a (limited) feel for what it's like to be a fashion designer, chef, animal doctor, or even figure skater.

Finally there's another new franchise called 'My Coach.' These games take their inspiration from Nintendo's successful 'Brain Age' franchise, purporting to improve your smarts, but focusing on specific areas. The first will be a series of 'My Word Coach' games available initially in English, Spanish, and French for Nintendo's DS and Wii. These games will help you to boost your vocabulary through a series of games and challenges, including some surprisingly fun multiplayer ones.

Coming later will be 'My Life Coach,' described as "your own personal Dr. Phil." Details are scarce on that one, but here's hoping they come up with a better description than that before launch, because we can't think of anyone more likely to scare away gamers.

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