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Tag: PEPSI REFRESH PROJECT

Pepsi Goes Social, Leaves Behind the Super Bowl

There has been plenty of talk in the past few years about how the Internet and social media are going to replace everything from newspapers and TV to shopping malls and classified ads. And while hyperbolic hypotheses about the death of traditional media haven't been completely unfounded, we haven't seen a major corporation or advertiser do much to prove them, either. Until now, that is. ...