Tag: PEPSI

Share Grocery shopping used to be simple. Make a list, check it twice, get in, get out. Sure, you might browse or make small talk with the deli guy, but it's never exactly been what you'd call a social activity. A new network called Stickybits, however, begs to differ. As Brand Week reports, the Stickybits app enables shoppers to scan product UPC codes with their smartphones and instantly ...

There has been plenty of talk in the past few years about how the Internet and social media are going to replace everything from newspapers and TV to shopping malls and classified ads. And while hyperbolic hypotheses about the death of traditional media haven't been completely unfounded, we haven't seen a major corporation or advertiser do much to prove them, either. Until now, that is. ...

Pepsi's latest ad campaign for its latest energy drink has certainly succeeded in getting a lot of people "amped" up -- and crying sexism. As part of the soda company's efforts to promote its energy drink Amp, Pepsi released an iPhone app titled 'Amp Up Before You Score,' a how-to manual for helping men hook up with women. The app allows the user to choose one (or more!) of the 24 "types" of ...

Boy, digital media sure does know how to rub its success in print media's face. As if sending newspapers and magazines to the grave wasn't enough, video will appear in a nationally-published magazine next month. According to CNET News, television network CBS, in conjunction with PepsiCo, will run a video advertisement in the September 18th issue of Entertainment Weekly. Only subscribers in New ...