Kmart Wants Your Game Reviews, Stumbles on that Viral Marketing Thing
To begin with, yes, Kmart stores still exist in some places [Ed. Note: Actually, part of the same building as the Switched office's in New York, to be exact], even though we can't remember the last time we shopped at one. So, in an effort to maintain relevant, the retail store is petitioning gamers for help. According to the MyKmart blog, Kmart will tape your video game reviews to display cases ...
We've previously posted about the 'Barbie Girls' virtual world being slapped together by Mattel as a 'Second Life'-esque haven for teens and tweens. Now, the site has entered beta mode and something surprising has happened: The service has racked up three million registered users in 60 days and is still growing. The service is signing up roughly 50,000 new users a day, a growth rate that far ...









