Tag: ONLINE ADVERTISING

Share Despite claims from the World Health Organization that "One of the greatest threats to international health security arises from outbreaks of emerging and epidemic prone diseases," the organization continues to focus on puritanical assaults against personal choice. Apparently afraid of outbreaks of online fun and epidemics of Facebook frivolity, the WHO has reportedly mounted a wholesale ...

Pew Research Center's Project for Excellence in Journalism has just released a report outlining the organization's findings on news sites' pay walls and consumer behavior. Unsurprisingly, users prefer ad-financed free news to subscription or pay-per-article models. (After all, why pay if you don't have to?) But online ad revenues fell in 2009 -- for the first time since 2002. While the recession ...

You may think that you've taken preemptive measures, and are immune to the pop-up barrages and other advertising gimmicks typical of online retail sites. But according to a recent article in the New York Times, you're probably just as vulnerable as ever. That's because more and more retailers are employing advertising techniques based on something called neuromarketing -- the neurological ...

The banner advertisement is getting older. On Tuesday, the former revenue generator once plastered across many a Web page, turned 15 years old. But, according to Silicon Alley Insider, it's not aging gracefully. Banners, which debuted by plugging companies like Volvo and AT&T on the site Hotwired, peaked in the mid-'90s with a click-through rate of 78-percent. Now, a mere 8-percent of ...