Tag: OLDSPICEGUY

Some say you can learn all you want about art -- technique, history, theory -- but, if you don't have that certain je ne sais quoi, your work won't be exquisite. Viral videos, perhaps, are kinda the same. So when Gawker.TV's Richard Blakeley sets out to teach a class to marketers on "how to go viral," it may be a little pointless. Sure, corporations have most certainly gotten it right, like the ...

2010 introduced us to countless new memes. But only a few were clever and culturally pervasive enough for consideration for this list. For every 'Double Rainbow' there were a dozen 'Standing Cats' and 'Salsa Dogs' that may have proved good for a quick chuckle but lacked staying power, depth and versatility. [Ed. Note: Disagree. 'Salsa Dog' is tops.] As viral videos and other Web phenomena ...

Highlights from this morning's other big tech headlines.... The "Old Spice Guy" just valiantly strode off with an Emmy award, and Urlesque is honoring the viral phenomenon's accomplishment with a variety of LOLcat-themed captions. [From: Urlesque] The appearance of 'Halo Reach' on filesharing sites has prompted Microsoft to ominously, in the words of a 12-year-old messageboard flamer, warn ...

There's a load of great tech news happening out there every day, and, unfortunately, we just can't cover it all. Here are a few of the other noteworthy things we saw today on our never-ending journey through the wild, wild Web. ReadWriteWeb investigates how the nearly universally acclaimed Old Spice Guy videos were made, and it turns out the whole production was a team effort from marketing ...

Share OK, now this is getting out of control. He took our cool, our precious YouTube time, and now, he's making our marriage proposals. As we reported earlier, the Old Spice guy has been going on a Twitter tear the past couple of days, sending out personalized, bite-sized thank-you-commercials to targeted celebrities, bloggers and plebeian followers. Throughout the campaign, he's received (and ...

When actor Isaiah Mustafa (A.K.A. the "Old Spice Guy") gallantly rode his white horse on to the center stage of pop culture earlier this year, he almost instantly became a viral sensation. Not long after his hilarious commercial debut on February 4, "the man your man could smell like" released a series of similar ads on YouTube and Old Spice's website. Now, he's taken things one step further, by ...