Tag: OLD SPICE

Some say you can learn all you want about art -- technique, history, theory -- but, if you don't have that certain je ne sais quoi, your work won't be exquisite. Viral videos, perhaps, are kinda the same. So when Gawker.TV's Richard Blakeley sets out to teach a class to marketers on "how to go viral," it may be a little pointless. Sure, corporations have most certainly gotten it right, like the ...

Share OK, now this is getting out of control. He took our cool, our precious YouTube time, and now, he's making our marriage proposals. As we reported earlier, the Old Spice guy has been going on a Twitter tear the past couple of days, sending out personalized, bite-sized thank-you-commercials to targeted celebrities, bloggers and plebeian followers. Throughout the campaign, he's received (and ...

When actor Isaiah Mustafa (A.K.A. the "Old Spice Guy") gallantly rode his white horse on to the center stage of pop culture earlier this year, he almost instantly became a viral sensation. Not long after his hilarious commercial debut on February 4, "the man your man could smell like" released a series of similar ads on YouTube and Old Spice's website. Now, he's taken things one step further, by ...