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DVR Viewers Watch Commercials, Help Ratings

DVR Viewers Sitting Through Commercials, Saving Shows
It was once thought that DVRs would destroy television. The theory was that people would stop watching live TV, and, of course, skip all the commercials -- the primary revenue stream for TV networks. But, oddly, as DVRs become more commonplace, fewer DVR viewers are fast-forwarding through advertisements.

According to Nielsen, the number of homes in the U.S. with DVRs has jumped from 28-percent last year, to 33-percent as 2009 winds to a close. The real shock, though, is that 46-percent of viewers between 18 and 49 years old (the most important advertising block) are actually sitting through the recorded advertisements. This is contrary to research from Oliver Wyman published last summer, which found that 85-percent of DVR owners were skipping at least three-quarters of commercials.

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MySpace, Web, Social Networking

Facebook Users Are Richer Than MySpace Users, Study Finds


We can hear the schoolyard taunts already: "You're so poor, you can't even afford to use Facebook!" Strangely enough, this statement might be pretty close to the truth. According to Computer World, a Nielsen study found that more affluent people use Facebook, while less affluent users are on MySpace. In the study, users of seven social networking sites were split into three groups based on affluence. The results showed that the richest group was 25-percent more likely to use Facebook than the least rich group. On the other hand, the least rich group was 37-percent more likely to use MySpace than the richest group.

Could it be because more middle-aged people, who might have steady jobs, are flocking to Facebook? Quite possibly. According to ReadWriteWeb, the study also found that Facebook users are more likely to use business networking site LinkedIn. Just because you have a MySpace profile doesn't mean you're bound for destitution. After all, if Tila Tequila used the site to climb the social networking caste system, you can, too. [From: Computer World and ReadWriteWeb]

Web, Social Networking

Users Spending More Time on Facebook Than Google


Facebook's astronomical membership numbers continue to rise, reportedly passing the 300 million mark recently. According to Mashable, the time people spend on the site perusing pictures, updating statuses, and stalking exes continues to escalate, as well.

The Nielsen number-crunchers recently conducted a study for the Online Publishers Association that investigated which Web site keeps its viewers captivated for the most hours every month. Facebookers, on average, spend almost 6 hours a month on the site, placing Facebook clearly in the lead. Yahoo!'s 3:14:30 comes in at a distant second. Users spend 1:53:21 per month on Google, a mere one-third of Facebook members' average. Read Write Web attributes the rise in Facebook time to the decline in usage of e-mail and IM services. An increasing number of people now use social networking sites to share content with each other, particularly teens and the iGeneration.

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TV, Web

Nielsen: More Americans Watching TV While Surfing the Net


As the Internet has become more accessible and essential to our lives, it's natural that we find ourselves online more than ever -- even when we're watching television. According to a new quarterly report (PDF link) by Nielsen, 57-percent of Americans watch television while surfing the Net at least once a month. (We'll admit, we do this on a daily basis.)

The report also contains some other interesting trends and numbers. One of our favorites notes that 28-percent of respondent's Internet time is spent simultaneously watching TV, while only 3-percent of their TV time is spent simultaneously surfing the Web. Did you get that?

What's most interesting is that the time spent watching videos on any platform (Internet, television, mobile devices) has gone up. Rather than killing traditional television, it seems online videos are actually complementing it. [From: Nielsen (PDF link), via Ars Technica]

Editor's Picks

Morning Xtra: The Pope's HandyCam, Twittering From Space


Highlights from this morning's other big tech headlines....

Video Games

Recession Trend: Video Gamers Playing More Than Ever

Gamers might be a little lighter in their wallets these days, but that's not stopping them from playing till their fingers fall off. Not only are gamers spending more time in front of the television, they're getting more bang for their buck, too.

A recent Nielsen study, called 'The Value Gamer: Play and Purchase Behavior in a Recession,' found that the number of hours people have spent playing video games this year is higher than ever before. Starting in 2007, this trend, says Nielsen, might have even been accelerated by the recession because people are looking to get the most out of games they've purchased. Also, the study suggests that the rise of games with plenty of mainstream appeal (e.g. 'Guitar Hero' and 'Wii Fit') has contributed to this increase -- more people using games as a means of social interaction.

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Cell Phones, Web, Social Networking

Most Twitter Users (Oprah Included) Quit After First Month



Do you cringe every time you hear the word 'Twitter?' Maybe gag a little bit whenever someone mentions 'Oprah' and 'tweeting' in the same sentence? Patience, Twitter haters; the cacophony of tweets may be dying down. Despite the media's infatuation with the social networking site, Nielsen Online is reporting that 60-percent of Twitter's first-time visitors give up on tweeting after a single month.

While the attrition rate is an improvement over the previous month's, which was 70-percent, Twitter still holds on to far fewer of its members than do rival sites Facebook and MySpace, which both boast 70-percent retention rates. Nielsen predicts that this may damage Twitter's long-term success, as the future might not find "enough new users to make up for defecting ones."

Do you use Twitter regularly?



Don't fret too much, Twitter lovers. The numbers may not be fully indicative of the true number of twitterers, as Nielsen only tracked traffic to the Twitter.com URL. Mobile viewers -- who exist in large numbers because the site's 140-character-or-less messages predispose it for easy viewing on phones and iPods -- were not taken into account.

We're not going to put too much stock in this survey, as Twitter is still a relatively new site and many people visit just to see what the talking heads' hubbub is all about. And, even though Oprah hasn't been twittering at the same frequency as Ashton, we all know that, if Oprah tweets it, they will come.

One thing we do know is, Twitter has been hard for lots of people to figure out, so, if you count yourself as one of those people, then be sure to check out our Twitter 101: Tips and Tricks tutorial. [From: Nielsen and Media Memo]

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Audio/Video, TV, Home Video

With New User Tracking Service, TiVo Guns for Nielsen

Today, TiVo will begin selling more than the opportunity to watch your favorite shows when it's more convenient. According to USA Today, the company is trying to hawk viewer information to TV stations and advertisers alike with its fledgling 'Stop/Watch Local Markets' program, hoping to give tracking giant Nielsen a run for its money.

Able to monitor viewers' behavior by the second, TiVo will not only be able to report what viewers are watching at any given moment, but also when the largest number are tuned in and when they fast-forward through recorded programs. While Nielsen's rating system does not offer the same information, the longtime ratings titan does boast a much larger demographic that aims to represent all U.S. TV-watching households. With its scope admittedly limited to households with DVRs, TiVo's analysis within the Stop/Watch Local Markets program would be limited to the company's 3.3 million subscribers, a number that has decreased by 25-percent over the past two years. Fortunately for TiVo's remaining subscribers who would rather not be lumped into these statistics, TiVo does offer the opportunity to abstain from the program on its Web site.

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MySpace

Social Networks More Popular than E-Mail, Nielsen Says

Social Networks Reach More than E-MailWe've already seen predictions of social networks like Facebook or MySpace killing our television networks, but now we have some numbers that indicate the things might just kill our e-mail addresses too. According to a Nielsen Online study following Internet usage patterns in 2008, 66.8-percent of Internet users accessed some social network or another, while 65.1-percent used e-mail.

So, for the first time, more people are friending, Twittering, and posting their private information online than there are people sending private e-mails. Amazingly, Internet users spent 566-percent more time on Facebook this year than last, and Facebook reaches just short of 30-percent of all Internet users around the world! While former king MySpace hits just 22.4 percent of the world's Internet population, it's also more profitable, earning about $1 billion in revenue last year compared to Facebook's $300 million.

At least somebody is making money these days. [From: Mashable]

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Audio/Video, TV, Televisions

Americans Watch 151 Hours of TV Per Month, an All-Time High


The Nielsen Company released a report Monday revealing that (surprise!) Americans watch more TV than ever. But, terms such as couch potato and boob tube (does anyone even use that anymore?) may soon become quaint colloquialisms as viewers explore new mediums.

The Nielsen report reveals that while the average American watches an all-time high of more than 151 hours of television per month (last year, the average was 145 hours per month), he also watches three hours of Internet video a month, and video on mobile devices for four hours. Mobile viewing witnessed the largest jump in consumers with a 9-percent increase from the previous quarter.

Delving further into the numbers reveals interesting patterns. First, television viewing increases with age. Teenagers (12-to-17-year-olds) watch 103 hours of TV a month, compared to 207 hours (that's nearly seven hours a day) for those 65 and older. Internet and mobile viewing, conversely, decrease with age. The teen bracket watches about six-and-a-half hours of mobile video per month, compared to only three hours for those in the next age group, 18 to 24. The 18-to-24-year old group also watches Internet video for five hours per month, a number which steadily drops to only 2:34 for those aged 45-54.

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Audio/Video, Computers, Google

Research Reveals Most YouTube Viewing Done at Work

Work Most Popular Place to Watch YouTube
We promise not to tell your boss, but we know your dirty little secret. You spend a good chunk of your day at work watching viral videos on YouTube, don't you? DON'T YOU?!?

Sorry, all we're trying to say is we have the research. We have the proof that you most likely are wasting your employer's time with videos like those on this list. According to Nielsen, 65-percent of you watch videos during work hours (defined as 9am-5pm Monday to Friday). Granted, 35-percent watch during the period of 12pm-2pm, which we assume means you're watching on lunch break, but there is a significant amount of video watching being done outside the midday break.

The Nielsen study reinforces just how great an investment YouTube was for Google. Predictably, YouTube topped the list of destinations for online video with over 5 billion streams, spanking second place Fow, coming in with a lowly 250 million views. [From: Ars Technica]

Audio/Video, TV

TV Viewership on the Rise, According to Nielsen



Last week, Nielsen reported that U.S. residents are watching TV more than ever.

According to the Nielsen press release, last year, the average U.S. household watched eight hours and 18 minutes of TV a day
. Meanwhile, an individual, on average, watched 142 hours of TV per month. That works out to over 58 hours per week, which essentially means that Joe Six-Pack is spending more time in front of the boob tube as he spends at his job (according to a 2007 study by Microsoft, the average American spends 45 hours per week at work). Mobile and Internet television usage is also up, the report indicates, to averages of three and 27 hours a month, respectively.

With the economic troubles that have befallen us over the last several months, we aren't all that surprised. With an increasing number of individuals and families struggling to buy groceries and pay bills, it stands to reason that folks are staying in more. [From: Wired Blog]

How many hours per week do you spend watching TV?



Computers, eBay, Google, YouTube, E-Mail Addiction

Internet Turning Into a Boob Tube of Sorts, Survey Says



Way back in the day (a whole four years ago) the Internet was primarily a tool of communication -- e-mail, message boards, instant messaging. Then somewhere along the way things began to change. Content became king.

A study conducted by Nielsen/NetRatings over the past four years has shown that almost half our Internet lives are now spent devouring content (like this blog). Since 2003, the percent of our online time that we spend watching videos, reading articles, or listening to music and podcasts has climbed from 34 percent to 47 percent. Meanwhile communications activities such as e-mail are on a steady decline, dropping to only 33 percent of our time (down from 46 in 2003).

The other activities that made up the majority of peoples time online were searching (five percent) and commerce (15 percent).

Is the Internet going the way of TV --- that is, are we increasingly just sitting back and watching our computer monitors rather than using them to keep in touch with others? This survey seems to point in that direction. What do you think?


From Reuters

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