It's Video. It's Free. It's For Your Mobile Phone. It's Not YouTube.

The social networking phenomenon is pulling in new users and new applications every day, it seems. Add to the growing maelstrom of activity a new service from mywaves, a Sunnyvale, CA-based firm that brings even more video to mobile phone users.
Now available in Nokia's content catalog -- called Download! (we like their enthusiasm and want to see more exclamation points) -- mywaves purports to make video content captured and posted by amateurs and pros alike available on a slew of channels, all for the purpose of creating social networks, similar perhaps to YouTube's channels but primarily for mobile phone users.
Since its launch a year ago mywaves claims an enormous viewership, with more than 4.5 million unique visitors monthly.
We logged on via our Palm Treo 755p and went straight to the "Start Cooking" channel (one of the most popular, according to the home page) to view a recipe for butternut squash soup (it's a chilly day here in New York and we want soup – don't judge). After several starts and stutters the video didn't quite play through, leaving us without a recipe and still sitting in the cold. We see the appeal of the service, though, and the interface is attractive and easy to navigate. We'll bookmark the page and return another day, and get back to you.
From mywaves
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