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Obnoxious Banner Ads Turn 15 Years Old, No One Cares

The banner advertisement is getting older. On Tuesday, the former revenue generator once plastered across many a Web page, turned 15 years old. But, according to Silicon Alley Insider, it's not aging gracefully. Banners, which debuted by plugging companies like Volvo and AT&T on the site Hotwired, peaked in the mid-'90s with a click-through rate of 78-percent. Now, a mere 8-percent of Internet users are responsible for 85-percent of the clicks on all banners.

Despite the banner ad's recent struggles, one of the men behind the idea, Frank D'Angelo, told Advertising Age that the online advertising market wouldn't be what it is today (a $24 billion market) without the banner ad. D'Angelo is certainly looking on the bright side of things, as the stats suggest 'shooting the ducks' have become obsolete. Frankly, it's embarrassing to think of a time when ad revenue was dependent on clicks, especially with the explosion and subsequent exploitation of Twitter by advertisers. [From: Silicon Alley Insider and Advertising Age]

TV, Web

Are the Free Days of Hulu Ending Soon?

All good things must come to an end. Now, it look like that axiom will soon apply to Hulu, too. According to Broadcasting & Cable, the site could charge for some of its content as soon as 2010. At least, that's what News Corp. Deputy Chairman Chase Carey said at a recent business summit. "I think a free model is a very difficult way to capture the value of our content," he said. "...[Hulu] needs to evolve to have a meaningful subscription model as part of its business."

It's not clear exactly what that model would encompass, and the timetable for change is still vague. But it is clear that advertising revenue just isn't enough to keep the free television service afloat. Don't panic yet, though. As Download Squad reports, it's unlikely that Hulu would charge for all of its content. Instead, look for exclusive programming that costs a few bucks, or a monthly or yearly subscription.

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Green Tech

Brothel Lowers Rates for 'Green' Customers

The economic slump has been tough on all kinds of businesses, even whorehouses. When money is tight, it looks like paying for sex is one of those extras people just can't afford. But one brothel in Berlin isn't taking this news lying down (Excuse the pun). According to The Associated Press, Maison d'Envie, or House of Desire, is giving a $7.50 (5€) discount to all customers who either ride a bike or take public transportation to the brothel. So, when you'd normally pay about $104 for 45 minutes with a lady of the night, you'd only pay around $97 if you were to opt for green transportation.

To make sure the clientele is going green, visitors must show a bike padlock key or a public transportation voucher to the receptionist. Although he's open to encouraging other modes of earth-friendly transit, owner Thomas Goetz points out to The Associated Press, "We haven't found a way for people to prove they have walked here."

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Web

After Phishing Attempt, Wife Bans FBI Head From Online Banking

Don't feel bad if you've recently fallen for an e-mail scam. They're not always easy to identify. Just ask FBI Director Robert Mueller. Mueller received an e-mail from his bank asking him to verify some account information. After entering said information, Mueller says he realized that the e-mail was part of a phishing scam. According to CNET News, he immediately changed his passwords and breathed a sigh of relief.

The FBI chief avoided the wrath of phishers, but not his wife (video after the break). She nixed online banking in their household and said, "It is our money. No more Internet banking for you!" During a speech Wednesday in California, Mueller said that he'd tried to explain to his wife, promising that he'd learned his lesson and calling the near slip-up a "teachable moment." He was taught a lesson, alright, and one he should have learned long ago, at that. "If Mama ain't happy, ain't nobody happy." [From: CNET News]

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Video Games, Web

21-Year-Old Makes $1.9M With Online Crime Game


The Internet has made it much easier for intrepid young folks to make a ton of money. All you need is a good idea, which is exactly what Joe Chedburn had when he was just 16-years-old. Chedburn decided to build a text-based online crime game that a "self-confessed geek" like him would enjoy. Not only did he accomplish that goal, but Chedburn built quite a nice bank account, too.

According to the Telegraph, the now 21-year-old is a millionaire thanks to revenue from 'Torn,' which hauls in around $80,000 each month. It's free to play the game in which players operate an imaginary crime syndicate, but many of the 41,000 active users spend money on extras and upgrades. It's a business model that other similar online crime games, like 'Mobsters,' have proved is very successful, as evidenced by Chedburn's fat wallet.

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Web

Bloggers Face Fines Up to $11k for Not Disclosing Freebies

A retooled set of guidelines released yesterday by the Federal Trade Commission (FTC) will force bloggers to be more transparent when reviewing products. According to Mashable, the new version of the "Guides Concerning the Use of Endorsements and Testimonials in Advertising" forces writers to reveal any payments or products they may have received from advertisers when endorsing a product on a blog. If they don't keep it in line, there could be an $11,000 fine headed their way.

Until recently, the blogosphere resembled the Wild West when it came to ethics. However, earlier this summer the FTC stepped in to monitor the perks many bloggers were receiving from advertisers. This latest move by the government will make sure that readers can more easily tell the difference between an honest review and a paid endorsement.

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Web

Malware Robs Your Bank Account and Then Covers Its Tracks

You might want to keep a closer eye on those bank statements. Hackers have developed a sophisticated and scary program that quickly alters online bank statements in order to hide exactly how much money cyber-crooks have been siphoning from the account.

According to Wired, the malware, called URLZone, infects a computer when the user visits a compromised site, or a site set up by hackers. Then, the program steals the user's bank account log-in information and begins draining funds that it then sends to other designated accounts. However, the victim doesn't realize the money is missing because the program rewrites the text in the html code. So, when the browser displays the page, it looks like either no money has been stolen or just a small amount has been transferred.

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MySpace, Web, Social Networking

Facebook Users Are Richer Than MySpace Users, Study Finds


We can hear the schoolyard taunts already: "You're so poor, you can't even afford to use Facebook!" Strangely enough, this statement might be pretty close to the truth. According to Computer World, a Nielsen study found that more affluent people use Facebook, while less affluent users are on MySpace. In the study, users of seven social networking sites were split into three groups based on affluence. The results showed that the richest group was 25-percent more likely to use Facebook than the least rich group. On the other hand, the least rich group was 37-percent more likely to use MySpace than the richest group.

Could it be because more middle-aged people, who might have steady jobs, are flocking to Facebook? Quite possibly. According to ReadWriteWeb, the study also found that Facebook users are more likely to use business networking site LinkedIn. Just because you have a MySpace profile doesn't mean you're bound for destitution. After all, if Tila Tequila used the site to climb the social networking caste system, you can, too. [From: Computer World and ReadWriteWeb]

Web

Web Typo Costs Dad Over $60,000

Finder's keepers is a refrain echoed on playgrounds, but a Dutch woman might soon use it as her defense in the courtroom. According to DutchNews, a man from Wageningen, The Netherlands made a costly error while trying to transfer funds from his bank account to his son's. With one wrong keystroke, the man sent about $63,500 to a woman's account in Almelo.

While most sane folks would simply return the misplaced money, this unidentified woman went on a spending spree, where she bought a car and paid off her gambling debts. Details are slim, but DutchNews writes that police found about $14,700 in cash hidden at her house. The man is taking the case to court in an attempt to get the money back.

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Cell Phones

Did Warren Buffett's Inability to Check Voice Mail Cause the Recession?

Warren Buffett was smart enough to become one of the richest, most powerful men on Earth, but the septuagenarian just can't seem to work his cell phone. As Time magazine reporter Karen Tumulty tells the story, Buffett's inability to check his voice mail had some serious economic consequences.

In September of last year, Buffett received a phone call from Bob Diamond, head of Barclays Capital, asking for his help in purchasing the newly bankrupt financial firm Lehman Brothers. Buffett told him to fax over the details of the deal because he was rushed to make an appointment. Buffett never heard back, but did later notice a small symbol on his cell phone's screen. With his daughter's help, Buffett discovered a 10-month-old voice mail from Diamond that relayed details of the deal.

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Video Games, Celebrities

Classic Rockers Bash 'Rock Band,' 'Guitar Hero'


Days before the release of 'The Beatles: Rock Band,' some musicians are speaking out against video games that allow folks to live out their rock and roll fantasies with the press of a button. Bill Wyman, former bassist of the Rolling Stones, and Nick Mason, drummer for Pink Floyd, both told BBC News that games like 'Rock Band' and 'Guitar Hero' make folks less likely to learn real instruments.

Wyman goes on to call the trend a "pity," and Mason says, "It irritates me having watched my kids do it." Of course, those kids aren't going to listen to what some crusty, old men have to say. Alex Rigopulos, co-founder of Harmonix Music Systems, which created the 'Rock Band' series, says the games provide "instant gratification" for users. On the other hand, he says, it could take years to master a real guitar or drum set.

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Web, Social Networking

Twitter Gives 'Inglourious Basterds' Boost at the Box Office, Maybe


What led to the better-than-expected box office opening of Quentin Tarantino's 'Inglourious Basterds?' Was it the anticipation for a film that was years in the making? Or, was it maybe Brad Pitt's mustache? According to various sources on the Web, neither is the case. Instead, Twitter swooped in to save the day. The film racked up about $37 million at the box office this weekend, which is about $10 million more than experts predicted.

There's no sure way to attribute this success to Twitter, but that hasn't stopped analysts from trying. Mashable points to a report from Crimson Hexagon, which tracks online consumer buzz and opinion, that says 78-percent of all 'Basterds' tweets were positive. However, that's not exactly a scientific way to track the movie's success. All Things Digital cites NewTeeVee's look at tracking service Trendr's numbers, which found that the volume of 'Basterds' tweets increased over the weekend. This could mean that hardcore Tarantino fans saw the movie on Friday, sent out glowing 'tweets,' and the average moviegoer went later in the weekend. A little more precise, but still not exact enough for our tastes.

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Web

Facebook Adding Real-World Gifts

Soon, Facebook Gifts will complete its evolution from an annoying virtual trend to a legitimate shopping experience. That means bringing on third-party developers and yes, actual physical gifts.

Inside Facebook reports that the social networking behemoth has decided to offer third-party gifts, which will include their respective developers' logos. More importantly, users will be able to actually purchase real-life gifts with Facebook Credits. Initially, this idea will be launched as a test, but if it's successful, Facebook Credits could pose a threat even to Paypal. Eventually, you could use Facebook's currency to purchase items on sites across the Web. On the developer front, access to Facebook's massive online community is a dream come true. American Greetings Interactive, GreetBeatz, Someecards, and Real Gifts will be among the first to collaborate with Facebook, but you can expect that list to expand quickly.

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Computers, Web

Cutting-Edge Curricula Killing the Textbook

Throw away those old, heavy textbooks, kids. But don't get too excited. There will still be plenty of studying, just in a less back-breaking way. With many school systems crunched for money, there's a move toward digital learning in the classroom.

According to The New York Times, classrooms may be devoid of traditional textbooks within the next five years. As previously reported, California is already digitizing curriculum, but educators in other states are championing the array of tools the Web has to offer, as well. Dr. Sheryl R. Abshire, chief technology officer for the Calcasieu Parish school system in Lake Charles, LA, told the Times that modern students think in less concrete ways than their forebears, so they need more fluid learning tools in the classroom. "They don't engage with textbooks that are finite, linear and rote," she says. However, the move toward digital learning isn't without naysayers. Some argue that it could widen the already large educational gap between the rich and poor since not all students have access to the Internet at home.

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Celebrities, Web, Social Networking

Britney Spears Selling Virtual 'Gifts' on Facebook


When Facebook gifts displaying cute puppies and baby penguins can no longer satisfy your lust for online treacle, you can always kick it up a notch and give Britney Spears. Yes, leave it to the former boa-constrictor-wearing, Madonna-kissing pop queen to plaster her likeness on the social networking site's virtual gifts.

According to TechCrunch, the collection of Britney-themed gifts were designed by Susan Kare, who designed the original Macintosh logo. (How the mighty have fallen.) Of course, someone has to profit from this venture, so the folks at Paidcontent.org asked both Spears and Facebook where the money will go. They didn't receive an answer. The gifts cost $2 each, while most other Facebook gifts cost $1 or are free of charge. In case you missed Spears's countless proclamations of being 'back,' you can check out her Facebook fan page, which has almost 2 million members.

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