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New York Times Digital Subscription Plans Cuts Apple In on the Action

After over a year of planning, the New York Times has finally unveiled its new paywall system, and one of the major beneficiaries may wind up being Apple. In addition to selling website subscriptions directly to readers, the Times will offer plans through the Apple App Store. That means that, in compliance with Apple's new subscription policy, the paper will hand over 30-percent of the revenue...

Viral Ads Grow Ever More Subtle -- But Are They Effective?

Remember the video of the mysterious hacker taking over the video monitors in Times Square? The one we were all sure was fake, probably? Well, the cynical among you can strike a smug pose because not only is the video fake, it's a viral ad for the upcoming Bradley Cooper vehicle 'Limitless.' Miss it? Scroll to 1:26, when the hacker tackles the big screen. Oh, whaddya know, that screen is...

New York Times to Introduce Digital Paywall on March 28th

On March 28th, the New York Times will begin charging all but the most infrequent users to read articles online. Under the plan, users will be able to read 20 articles per month at no charge. Once they click on the 21st piece, however, they'll be presented with three payment options: $15 for four weeks a month of online and mobile app access, $20 for access to the site and the iPad app, or...

Netflix Taking on HBO With Original Programing?

Rumor has it that Netflix, no longer content as a mere outlet for streaming video, is making a serious run at becoming a producer and distributor of original content. The company previously helped bankroll and distribute independent features through its Red Envelope Entertainment division (including the stellar and depressing 'Born into Brothels'). But the division has been largely quiet since...

Extra, Extra: Online News and Ad Sales Overtake Print

Call it. Time of death: 2010. For the first time, online news readership and ad revenue has surpassed its print counterpart in the U.S., according to the Pew Research Center. Released today, the fact-tank's State of the News Media report noted that 41-percent of Americans get "most of their news about national and international issues" from the Internet -- a 17-percent jump from last year....

iPad Magazines Encourage 'Exploration,' May Be a Boon to Advertisers

With print media on the decline, many publishers were counting on tablets like the iPad to usher in a new era of interactive media, which would potentially save magazines from obsolescence and extinction. But a new study by Bonnier (the home of publications such as Popular Science and Field & Stream) and advertising firm CP&B has discovered what some might consider a serious problem:...

Warner Bros. Launches Facebook Movie Rental Program

Fans of 'The Dark Knight' can now rent the film on Facebook through a new program that Warner Bros. began testing today. Users who "like" the film's page can rent it for 30 Facebook credits ($3), giving them a 48-hour window to stream it. During that rental period, fans can leave comments on the movie, or pause and resume it as many times as they like, simply by logging into Facebook. Warner...

Heather Armstrong Reigns Over Blogdom With Dooce.com

When asked what we do for work, we often wince before saying, "I'm a blogger." It's because, for most folks, the term likely describes a twenty-something nerd who lives in his mother's basement, collects unemployment, and writes in his LiveJournal about black metal bands. Thanks to the New York Times' profile of Heather Armstrong, though, "blogger" might soon mean an independently wealthy media...

Get Al Jazeera on Your TV, Even if Your Cable Provider Doesn't Carry It

Al Jazeera has been one of the best sources of news coming out of the Middle East lately. The problem for news junkies like us is that cable and satellite companies in the U.S. don't carry it. You can watch it as a live stream on your PC, but who wants to squint at a 15-inch laptop screen when you've got a nice, 42-inch TV sitting in your living room? Thankfully, there are a few ways to get Al...

'American Idol' Adding Facebook to Voting Methods

Surely tired of dealing with busy signals and spam texts, 'American Idol' fans will soon be able to ditch the tiresomely anachronistic practice of voting for favorite contestents by phone. 'Idol' addicts will be able to head to Facebook, and vote up to 50 times during a broadcast's designated voting period. The new voting page is expected to launch March 1st, according to Entertainment Weekly....

Learn Bed Intruder Basics in Gawker TV Editor's 'How to Go Viral' Class

Some say you can learn all you want about art -- technique, history, theory -- but, if you don't have that certain je ne sais quoi, your work won't be exquisite. Viral videos, perhaps, are kinda the same. So when Gawker.TV's Richard Blakeley sets out to teach a class to marketers on "how to go viral," it may be a little pointless. Sure, corporations have most certainly gotten it right, like the...

Google Discusses Broadcasting Live NBA, NHL Games on YouTube

Last year, when YouTube broadcast an Indian Premier League Cricket tournament, rumors began to circulate about Google's plans to show more live sporting events on the video site. Now Google, the NBA and the NHL are discussing a plan to broadcast entire live games on YouTube -- possibly as soon as this fall or winter, according to Bloomberg News. Clearly, Google wants to broadcast live sports on...

Rebroadcasting TV Online for Profit Is Illegal, Says Judge

The Internet streaming video service ivi just received a vicious rebuke from U.S. District Court Judge Naomi Buchwald of the Southern District of New York. Since its inception, the service has offered live TV streams from major broadcasters like Fox, NBC and PBS by simply snatching broadcasts out of the air and retransmitting them over the Web to paying customers. The problem is that the company...

Trendmap Documents Unfolding Libyan Tweets

The intense and precarious situation currently unfolding in the Middle East is keeping us captivated, and dramatically evolving news media is allowing people on the ground to be heard. But the amount of coverage is so vast that it's sometimes difficult to get an overview. Trendmap -- which searches worldwide tweets to locate trends, shared links and frequently posted pictures -- has a robust...

'Great Gatsby' Flick to Be Shot in 3-D

It sounds like a story line straight out of 'The Simpsons.' For the first time in years, a movie director will soon adapt 'The Great Gatsby' to the silver screen. Except this Gatsby will be in 3-D. And in Australia. Let's just hope that director Baz Lurhmann goes ahead, fully embraces absurdity, and writes in a few car chases....