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Cell Phones, iPhone, Mobile Software, Downloads, Mobile Phones

VW Launches 2010 GTI Exclusively Via Mobile Phone Game


In an atmosphere of disappearing print magazines, increased TV viewing on the Web, and a tough market for both car buyers and dealers, one of the few successful car companies alive today needs to change the game a bit. So with the introduction of a niche-y hot hatch that isn't even that cheap, Volkswagen hits hard with quick and dirty campaign on everyone's favorite toy -- the iPhone. This morning, Volkswagen became the first auto manufacturer to launch (by launch, we mean advertise) a car solely on the Apple phone. No, it's not an app, but rather, an exclusive, playable, and independent level of iPhone racing game Firement Real Racing, which has already received 70-million downloads since launching back in June.

Available on the iTunes App Store for free, the 'Real Racing GTI' level lets you choose from six different 2010 GTIs and race them on a track laden with VW logos. Unfortunately, it doesn't integrate with the rest of the game, but it does have one killer feature: Players can compete to win one of six limited-edition black GTI MkVI cars, which have special stitching on the floor mats and head rests, carbon-fiber finishes on the doors and mirrors, red calipers on the wheels, and special logos on the front and on the steering wheel (see close-ups of the cars in the slideshow below). In addition, the 2010 GTI's sound system has been upgraded to include full iPod integration (so you can access your full music library on the car's dashboard versus a simple auxiliary connection).

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Web

Yahoo! Enlists Jewel and Amateur Yodelers for Rebranding Campaign

Grab a pair of earplugs, folks. In what's sure to be a painful and embarrassing marketing ploy, Yahoo! is asking people to record and submit their version of the site's famous yodel as part of a worldwide contest. If your yodel is viewed 1,000 times, it even goes "gold."

In Times Square, celebrity yodelers Jewel and LeAnn Rimes, along with other inexplicable celebs like Randy Jackson, Pete Wentz, and Kimberly Caldwell, gathered Tuesday to kick off the contest by helping a select few amateurs record their yodels in a studio. According to FOX News, if you aren't lucky enough to log studio time with famous musicians, you will be able to stop by the recording kiosks Yahoo! has placed around Times Square. Alternatively, you can make a recording at home using Yahoo!'s Yodel Studio site from now until November 8th.

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Celebrities, Web, Social Networking

Corporate-Sponsored Celebrity Tweets on the Rise

Corporate Sponsored Tweets on the Rise

If you spend much time on Twitter, you might have noticed an increasing number of celebrities tweeting their love for particular products and brands. Former Playmate Holly Madison and reality TV star Kim Kardashian are two noteworthy participants in a new marketing technique that some are calling pay-per-tweet.

Madison and Kardashian have been hired to tweet about Giorgio Armani by Izea, a social media marketing firm formerly known as Pay-Per-Post, which paid bloggers to write about and review products. In its current incarnation, IZEA is paid by large companies, such as Armani and Blockbuster, to find appropriate bloggers and twitterers (only a few of whom are celebrities) to push products and services. These social networking publicists are then paid by IZEA for their efforts. The company has stirred up some controversy thanks to its hazy disclosure policy, which doesn't always make clear whether or not postings are in fact sponsored by companies. (To that end, the Federal Trade Commission (FTC) is trying to institute guidelines that would force such sponsored posts to be identified as such, the FTC's Mary Engle told USA Today.)

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Ikea Changes Typeface, Upsets Fans



Ikea, the can-do-no-wrong Swedish purveyor of cheap designer furniture and meatballs, appears to have finally done something wrong. And it involves fonts.

In a decision to change its branding, the company has gone with a new typeface to represent itself, and the move is causing quite a stir on the (to be fair, easily stirred) Internet.

The new font is Microsoft's ubiquitous Verdana, which the software company actually created to be used on screens, and not paper. "It has open, wide letterforms with lots of space between characters to aid legibility at small sizes on screen," Simon l'Anson, creative director at a London digital-consulting company, told Time. "It doesn't exhibit any elegance or visual rhythm when set at large sizes. It's like taking the family sedan off-road. It will sort of work, but ultimately gets bogged down."

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Cell Phones

Do Palm's Bland New Ads Make You Want to Buy a Pre?


Challenging the BlackBerry and iPhone's collective dominance over the smartphone marketplace can be a daunting task. With its odd new line of Pre ads, Palm is at least creating a stir, even though the majority of reviews may not be positive.

The ads feature an actress with a monotonous and soothing voice (an increasingly lazy science fiction and tech cliche) who seeks to inspire self-reflection with weak attempts at artistic and profound commentary. The comments have absolutely nothing to do with smartphones, though.

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Computers, Google

Scientologists Advertising With Alias Web Sites



Web and animation designer Reese Leysen is inundated with Google Adsense and YouTube ads on a daily basis, much like the rest of us Internet dwellers.

One day he decided to poke around a bit and noticed that the site for "Foundation for a Drug-Free World" was chock-full of top-dollar production, the sort that would be far out of the reach of a typical non-profit organization on a limited budget. This left him scratching his head.

Later on, however, he stumbled across "The Way To Happiness Foundation," and noticed more than a few parallels. "The site had the exact same technical design style and mentioned how the teachings behind its 'way to happiness' principles are based on a book written by L. Ron Hubbard," writes Leysen on his blog. A bit of searching turned up official references proving that the other sites were also run by the Church of Scientology. In other words, the Scientology folks are funding these sites, despite no official indications that they are connected.

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Web, Social Networking

U.K. Furniture Company Uses Iran to Promote Self on Twitter


In what could only be described as a dumb (if not callous) move, the design-oriented, U.K.-based furniture seller Habitat decided to come to the Iran/Twitter party with hopes of peddling its wares. With hash-tags (also known as #tags) featuring 'iran' and 'mousavi' (increasingly popular as the world tries to stay abreast of the situation in Iran), Habitat did not protest brutality or election-rigging, but instead encouraged users to enter its daily sweepstakes.

Naturally, as they well should, Twitter users lambasted the company for so insensitively using the crisis in Iran for self-promotion.

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Cell Phones

Unsolicited Text Messages as Bad as Phone Calls, Court Says

Court Says Texts Same as Voice Calls Under Law

Let's hope that the Simon & Schuster or marketing firm ipsh! employee who, six years ago, decided to send out thousands of unsolicited text messages reading, "the next call you take may be your last," has lost their job. If they haven't yet, then they probably will soon (assuming Simon & Schuster is forced to cough up the roughly $90 million in fines and payouts associated with the class action lawsuit it's facing for the ill-advised Stephen King promo).

In 2003, to promote the then new Stephen King novel, 'Cell,' the publisher used a list of 100,000 phone numbers collected by a third party, not involved in the case, to send the offending text message. One of the text's recipients, Laci Satterfield, filed suit on behalf of herself and 60,000 others, claiming the company violated the federal Telephone Consumer Protection Act (TCPA). The act prohibits automatic telephone dialing systems from making calls to non-consensual cell phone owners.

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Audio/Video, Web

YouTube and Hulu Let You Choose Your Commercials

Web Trending Towards Viewer Chosen Ads
YouTube is experimenting with a new ad delivery system that lets viewers choose to watch either a relatively lengthy pre-video advertisement, or to stick with shorter ads inserted throughout the video. Note that these ads will only appear on sponsored videos, not the meme masterpiece of Keyboard Cat teaming with Hall & Oates. Although this change may not seem like a big deal, giving viewers options is always a useful improvement.

Of course, YouTube isn't the only site putting commercial control in the hands of visitors. Hulu occasionally presents viewers with a similar choice (between longer pre-roll, and shorter, in-video ads), and it lets viewers vote for ads by giving them a thumbs up or thumbs down, helping to refine the pool of advertisements Hulu offers. Digg will be applying the same voting scheme that it uses for articles to advertisements. Allowing visitors to digg or bury ads, the site charges more for videos the more they are buried, essentially pricing them off the site.

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Web

Twitter Gets Honored With Its Own Beer


The 21st Amendment Brewery in San Francisco has honored Twitter, everyone's favorite microblogging site, with its very own beer. That's exactly what Twitter needs: more random promotion. Spring Tweet is a light and floral spring ale, and it went on sale Monday. The inspiration behind the new brew was the large amount of "tweetups" (face-to-face rendezvouses organized on Twitter) going on inside the bar. Plus, the Twitter headquarters are located right across the park.

The beer-brewing folks first mentioned the idea on their Twitter page; the brewery's founder Shaun O'Sullivan wrote on 21st Amendment's blog: "We tweeted about the idea for the Twitter brew as a lark at first and the response was huge, [sic] then we asked what would be a good name and we received more great responses." Of course, the crew tweeted throughout the entire beer-brewing process.

This is the type of free, target-market advertising that companies dream about. Enjoy the moment, Twitter, and milk it hard. [From: LaughingSquid]



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Cell Phones

Norwegian Ski Billboard Gets Snowy When Texted

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norweigian city. In order to do so, it turned to JCDecaux, which conjured up the brilliant idea you see to the right.

Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up.

We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.

[Via textually, thanks Charles]

Cell Phones, BlackBerry, iPhone

There Are Spies Among Us ... Our Smartphones

According to a recent New York Times article, the smartphones so many of us use to stay organized and connected could soon be (and undoubtedly will be) used by advertisers for uber-specific target marketing. This "Big Brother"-like trend should come as little surprise, considering how our consumer tendencies and Internet habits have already been mined by ad companies that are attempting to reach more specific demographics, and considering how ad people have been dreaming about this day, in creepily Biblical language, for a long time.

Though companies are still a bit shy in exploiting the GPS-enabled applications found on smartphones (iPhone, BlackBerry, etc.) to their creepiest extent, they're salivating over said phones' potential for facilitating advertisements. Mobile applications like Urbanspoon, Loopt and Yelp already allow the user to be tracked to a specific physical location. With the knowledge of a person's location and other pertinent information, companies essentially have everything they need to reach the perfect person with the perfect ad. Some ad firms are already trying out AisleCaster, a program that offers bargains based on a person's "exact location in a supermarket aisle or mall." Nice.

Though, at present, there isn't a sufficient number of U.S. smartphone users to make this type of pinpoint marketing worth advertisers' while, we would imagine that day is coming soon. Like, tomorrow. [From: The New York Times]

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Cell Phones

Text Message 'TeleMarketing' on the Rise


Marketing strategists are increasingly turning their attentions to the medium of text messaging, Textually.org reports, going off a tip from AdWeek.

Marketing types have begun to use texts as a way to advertise, offer coupons and, in some instances, facilitate the purchase of goods, according to a recent Nielsen report. At present, Coca-Cola, for example, boasts a text message list of over one million cell subscribers. With the ever-increasing numbers of avid texters in the US and Europe, this trend is not terribly surprising.

Let's just hope the government steps up and establishes a 'Do Not Text' list before this thing gets out of control. [From: AdWeek via Textually.org]

Audio/Video, TV

Super Bowl XLIII To Boast Interactive Commercials


For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.

Cell Phones, Celebrities, BlackBerry

RIM Shows Employees That Celebrities Use BlackBerrys


Oh yeah, we know a certain dutiful crew in the R&D labs at RIM are toiling away on the BlackBerrys that we'll be swooning over in the years to come, but what winner took the time (and what champion instructed him / her?) to conjure up this PowerPoint slide?

Reportedly, this here slide was used within the company to show just how awesome its handsets are, because clearly, if six rich people accept free phones well before the street date from you, that equates to stellar quality and usability. Oh, and just remember RIM -- we'll bet Motorola used to brag about all the superstars with RAZRs, too. See how far that got 'em?

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Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

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