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Audio/Video, TV

Congress Cracks Down on Loud Commercials


You've been there. Sitting in your living room, passively watching commercials on the TV while you wait for 'Mad Men' to come back on, maybe enjoying a cold beverage or getting lost in a daydream. When all of a sudden, you get hit with a freight train of sound that jolts you out of our reverie. After the shock passes and you crawl out from underneath the coffee table, you realize that no, that wasn't an earthquake. It was a commercial. Annoyance ensues. Pretty soon, though, this common scenario may become a relic of history.

In the latest of a recent series of moves to control commercial volume, the House of Representatives Energy and Commerce Committee plans to discuss legislation that would outlaw any commercials considered "excessively noisy or strident." The Commercial Advertisement Loudness Mitigation (CALM) was originally proposed last year by California Democratic Rep. Anna Eshoo, who said the bill was critical since ear-shredding advertisements had "endangered hearing for decades." Daily Finance also reports that the nonprofit organization Advanced Television Systems Committee (ATSC) is working to develop voluntary standards that would enable broadcast networks to calibrate and modify volume levels individually. The standards, president Mark Richer argues, will offer "guidance to broadcasters" in how to manage the "audio loudness differential" that so many find aggravating.

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Audio/Video, iPod

Teens Crank the Volume When Asked to Turn It Down

Teens Crank the Volume when Asked to Turn it Down
We've covered surveys in the past that indicate teens don't care much about their hearing. Apparently, they'd rather have their tunes at the volume they want and deal with the repercussions later than turn the music down (and potentially avoid a decidedly unstylish hearing aid in the future). If you needed any more proof of the kids' aversion to quiet, there's a new study that demonstrates the trend, curiously showing that those most conscious of the potential hearing damage are those who are listening the loudest.

The study of 29 teens was conducted in Denver, Colorado by Cory Portnuff, a Colorado University doctoral candidate. Portnuff found indications that teens believe louder music equates to better quality sound, and that up to 24-percent of them listen to their players at dangerous levels. They seemed to be well aware of the issues associated with loud music and the damage they were causing, but kept the volume cranked anyway. Maybe that's why Apple is looking to automatically ramp down the volume in future iterations of the iPod. We'd hate to see that become a reality, but given these study findings, it's beginning to sound like a good idea. [From: ColoradoDaily.com]

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Audio/Video

Loud Commercials Actually Not That Loud, Just Startling


Whoa, whoa. Wait a minute. Is this report really saying that those obnoxiously loud used car commercials aren't any louder than the programs they accompany? In fact, yes. Tom Feran has taken the time to actually explain how loudness works in television here in the US, and the resulting report is pretty fascinating.

In essence, a typical drama will have moments of loudness and moments of quiet, and commercials that follow the show have to respect the same maximum as the show. However, unlike the program, commercials can simply max out the volume from start to finish, causing a "perceived" or "inconsistent" loudness that's just barely lawful.

As you well know, British regulators are stepping in to make sure no ad is "excessively noisy or strident," but the situation in America could get worse post-2009. You see, digital broadcasts have a wider dynamic range (or loudness spectrum), leaving more room for annoying salespeople to totally invade your eardrum. Nevertheless, the article linked below is a must-read for anyone who has ever been enraged by a "ridiculously loud commercial." [Source: Cleveland.com]

[Image courtesy of Derrick Logan]

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