Tag: LOUDNESS

You've been there. Sitting in your living room, passively watching commercials on the TV while you wait for 'Mad Men' to come back on, maybe enjoying a cold beverage or getting lost in a daydream. When all of a sudden, you get hit with a freight train of sound that jolts you out of our reverie. After the shock passes and you crawl out from underneath the coffee table, you realize that no, that ...

We've covered surveys in the past that indicate teens don't care much about their hearing. Apparently, they'd rather have their tunes at the volume they want and deal with the repercussions later than turn the music down (and potentially avoid a decidedly unstylish hearing aid in the future). If you needed any more proof of the kids' aversion to quiet, there's a new study that demonstrates ...

Whoa, whoa. Wait a minute. Is this report really saying that those obnoxiously loud used car commercials aren't any louder than the programs they accompany? In fact, yes. Tom Feran has taken the time to actually explain how loudness works in television here in the US, and the resulting report is pretty fascinating. In essence, a typical drama will have moments of loudness and moments of quiet, ...