Tag: LOCATION BASED SERVICES

Advertisers and retailers have been looking for new and unique ways to leverage the recent influx of GPS-enabled smartphones in attracting customers and gathering important information about their shopping behaviors. Foursquare introduced some new ideas, but retailers wanted to take it a step further. Enter Shopkick. The new app turns shopping (and violating your privacy) into a game that, ...

Share Facebook has made clear its intent to incorporate location-based technology into its platform. And McDonald's has made clear its intent to shed its unhealthy, fatty factory image. So the two have joined forces to bring location-based services to the world's most sedentary population: McDonald's customers. Soon, fast food fanatics will be able to check in on Facebook from any McDonald's ...

In the corporate pond of celebrity product endorsements, there are guppies, and there are belugas. After having already reeled in Ashton Kutcher, location based social networking site Foursquare may have just harpooned the Moby Dick of contemporary celebrities: DJ Pauly D, of 'Jersey Shore' fame. The Pauly partnership will test a new Foursquare feature known as 'Celebrity Mode,' which lets ...

Share Facebook is taking a break from the constant, user-infuriating redesigns to add an honest-to-goodness new feature -- location updates (which will probably be user-infuriating, anyway). Location awareness is all the rage for social networks as GPS has become a standard feature on most smartphones. Twitter, Google Buzz, Google Latitude, and Foursquare have all tightly interwoven these ...

Location-based services and local searches are all the rage these days; just ask Google and Twitter. So AT&T -- which may be losing its iPhone exclusivity in the near future and has been taking a public beating over its network reliability -- is looking to grab a little bit of that luster by launching Buzz.com. The site is currently in private alpha testing, drawing on the wealth of data ...

Google is always trying to make life, and searching, easier. In fact, now that the company is getting close to its stated goal of indexing all of the world's information, it seems to have found a new directive: encouraging laziness. First, Google Mobile started letting you filter results by location using GPS. Then, the search giant let you talk-to-search. More recently, it fired up Google ...