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LinkedIn Users Now Targets For Phishing Scams



The trust people have in social networking sites could inadvertently lead them to fall for phishing scams, according to an online security expert who tracks so-called "419 scams," so named for the Nigerian penal code intended to prevent the scams.

The business social network site LinkedIn has an unusually high degree of trust among its users, who are almost all adults using the site to increase their business and contact networking. While LinkedIn often helps people make new connections that help them find jobs or make introductions that lead to deals or collaborations, it also appears to be ripe for those who would prey upon people who in a supposed safe setting drop their otherwise common sense, allowing strangers access to important personal information.

419 scams usually start with an message being sent to an unsuspecting email user, claiming to be from a person who has come into a large sum of money either by inheritance or settlement – but the only way they can collect on the funds is by involving a third party (what we in the biz often call a sucker) who provides a bank account in which to deposit said funds. The rub comes when money is in fact not deposited but withdrawn (surprise!) and there's no way to recall or cancel the transaction. Nigeria created the penal code to deal with this because an unusually high number of the scams originate in that country.

Until now, the most common opening salvo from a scammer came by way of an unsolicited e-mail straight to the target's in-box. Now, though, with social networking sites, especially LinkedIn, conferring almost immediate trust in a new contact, the wariness an Internet user might otherwise employ when dealing with a stranger is dropped. In its place is a willingness to cooperate with the new contact. (But we wonder, really, who needs a new contact in Nigeria, unless of course you're into oil drilling or you trace your lineage back to that country?)

Unlike regular e-mail, which can be sent out in spam like fashion to millions of people at once, social networking sites require a little extra work on the part of scammers, who have to send an invite to connect to specific e-mail addresses.

Phishing messages were up by 5 percent in 2007. Social networking sites are now the top route for phishing e-mails take take in the three countries that suffer the most from the attacks, the U.S., China and Romania, according to Internet security firm Symantec.

The advice? Be just as wary of adding new contacts to your social networking accounts as you would with any other unsolicited message.

How can you stop yourself from being a big, fat target? For starters, don't post important personal information on your social networking profile. This may seem counter-intuitive, but there are plenty of examples where proprietary company information is leaked by an employee who just isn't thinking strategically. And conversely, more than one person out there has been busted by a friend, spouse or employer for posting salacious content about a rough night out or a picture from a holiday jaunt that ended in a little less clothing than would otherwise be advised.

You've been warned. [Source: PC World.]

Facebook Adds "People You May Know" Feature



Facebook debuted a new feature last week called "People You May Know." It's pretty much self-explanatory and straightforward -- Facebook uses advanced algorithms (i.e. looks at friends of your friends) to build a surprisingly accurate list of people you probably know. If you're a LinkedIn user, you've probably seen something very similar -- LinkedIn's version is appropriately named, "People you may know."

Much like the status updates and birthday sections, the new feature is extremely easy to use, and you'll find it automatically added to the middle of the right sidebar when you log in to your Facebook account. The list -- generated from your list of friends and your friends' friends -- isn't 100% perfect. We're not surprised that it pulls in a couple people we've never even heard of, but it sometimes works almost too well. We're not sure we really want to see old acquaintances from school or that person we met at a party a few months ago.

From News.com

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Bill Gates Joins LinkedIn

Bill Gates Joins LinkedIn
Bill Gates joins the likes of Barack Obama and Hillary Clinton as a highly public figure utilizing the career-oriented social networking site LinkedIn to allow others to connect with him and ask questions.

Following Microsoft's investment in Facebook, Gates also set up a profile on the more casual site, but has admitted that he doesn't use the profile any more because he grew tired of fending off literally thousands of friend requests from complete strangers. LinkedIn, on the other hand, offers filtering options, limiting how people outside your immediate network are able to connect to you.

Gates says he plans to use the profile to help draw attention to LinkedIn's new cleaner and more customizable design and answer questions, such as how to best encourage young people to pursue careers in science and technology.

From AOL News

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Sleek, Personal Redesign at LinkedIn



LinkedIn -- the social-networking site for professionals -- has announced the debut of its redesigned home page, which features a simpler overall design compared to its now old home, yet allows users to add more personalized information and feeds via movable and editable page elements called "modules."

LinkedIn strives to provide more business-oriented information and networking opportunities than other social network sites, such as Facebook or MySpace, which tend to cater more to younger crowds looking for online diversions and building groups of friends with similar interests.

Facebook has benefited from an open programming environment that lets innovative users create small applications that actually behave like regular Web pages within the Facebook Web site environment. Now, in a related announcement from LinkedIn, programmers will be able to create applications that members can utilize within the site and also bring parts of LinkedIn to their own Web sites and applications.

To this point, LinkedIn has benefited from its reputation as a networking Web site for professionals. While the new home page -- with its multiple options for news feeds and contact updates -- and the new application capability may appeal to many users, it remains to be seen if this makes the site seem only more like its competitors or keeps its target group of core members referring their business associates to sign up themselves.


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Barack Obama Joins LinkedIn

Obama Joins LinkedIn
In his quest to leave no social-networking stone unturned, Barack Obama has joined the professional networking service LinkedIn.

LinkedIn is a business-oriented social networking site that allows you to do many of the standard social networking things such as send messages, connect with your friends, and create profiles, but instead of listing the bands you like and fending off requests from porn bots and jail bait, you are asked to fill in your education and past employment information. It's essentially an online resume service with the added bonus that former and current employers can endorse you.

Interestingly, you can't even upload a picture or tweak with the overall format of your page, but that's not what LinkedIn is about, anyway. It's really about networking on a professional level. The site has been around for a couple of years, but for some reason it's taking off lately -- we're getting about four or five requests to link with business acquaintances every day.

If his MySpace and Facebook friends lists are any indication, Obama seems to already have a lock on the young and Web-connected crowd. But now he seems to be selling himself to an older and more established professional crowd -- after all, the average age of users on LinkedIn is 29, which is slightly older than the average Edwards or Clinton fan.

As of this post, Obama only had a couple hundred contacts on his LinkedIn profile, which is a relatively barebones resume of his work history and goals for the presidency, but we imagine it'll grow with time, if LinkedIn's current popularity is any sign.

From Tech Digest

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