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MySpace, Web, Social Networking

Facebook Users Are Richer Than MySpace Users, Study Finds


We can hear the schoolyard taunts already: "You're so poor, you can't even afford to use Facebook!" Strangely enough, this statement might be pretty close to the truth. According to Computer World, a Nielsen study found that more affluent people use Facebook, while less affluent users are on MySpace. In the study, users of seven social networking sites were split into three groups based on affluence. The results showed that the richest group was 25-percent more likely to use Facebook than the least rich group. On the other hand, the least rich group was 37-percent more likely to use MySpace than the richest group.

Could it be because more middle-aged people, who might have steady jobs, are flocking to Facebook? Quite possibly. According to ReadWriteWeb, the study also found that Facebook users are more likely to use business networking site LinkedIn. Just because you have a MySpace profile doesn't mean you're bound for destitution. After all, if Tila Tequila used the site to climb the social networking caste system, you can, too. [From: Computer World and ReadWriteWeb]

Web

Need a Job? Update Your Facebook Status and Start Tweeting

A mere 15 years ago, job hunting required serious work. The unemployed and the discontent were forced to endure extensive letter writing, cold calling, and frequent trips to the copy store to create professional resumes. Don't even get us started on job fairs. The Internet age has completely altered that job-hunting dynamic; faxing a resume to everyone in the yellow pages, scouring paper classifieds, and waiting by the phone are now almost completely obsolete.

According to Business Week, outplacement consultants Challenger, Gray, and Christmas (CG&C) recently released poll results stating that, behind traditional networking among friends and acquaintances, the most effective method of finding a job is to rub elbows on social networking sites like Facebook, Twitter, and LinkedIn. The old standbys of newspaper classifieds and job fairs actually received the lowest ratings.

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Web, Social Networking

Modern Monks Mount Online Mission


The Alexian Brothers, a Roman Catholic order of monks with origins dating back to the 13th century and the time of the Black Plague, seek to care for "the sick, the aged, the poor and the dying." Ironically, enough, according to the Chicago Tribune, the group's U.S. congregation has dwindled to only 36 members (with a median age of 73). Brother Dan McCormick, director of vocations, told the Tribune, "If you don't get new blood, you're going to wither on the vine."

To combat their declining flock, and to attract younger members, the Alexian Brothers are following the lead of churches across the country by tapping into the ubiquitous social networking scene. Last year, the group posted an informational video on YouTube, and have now followed that up by creating Facebook, Twitter, and LinkedIn profiles. The brothers hope the videos, photos, and written updates will forge a modernized and personalized view of their group in order to help dispel the notion of the brothers being staid and robe-clad.

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Computers

Fake LinkedIn Profiles Spew Malware


Yesterday, Trend Micro exposed several bunk profiles on business networking site LinkedIn, and revealed the profiles to be infesting visiting computers with malware.

According to researcher Ian Macalintal, those imitating celebrities such as Beyonce Knowles, Salma Hayek and Kirsten Dunst were among the offending profiles. Many lured visitors to the pages by claiming to host nude pictures of the imitated celebrity.

As stories of cyber criminals operating on social networking sites become more and more prevalent, we are not terribly surprised at this news. We would be pretty surprised if anybody were to fall victim to it, though -- does anybody really believe that these movie stars would be on LinkedIn?

They're probably the only folks that aren't looking for work right now. [From: Trend Micro via CNet]

Computers

Facebook Photos Used to Sabotage College Applicants


The proliferation and acceptance of social-networking sites like Facebook, LinkedIn, and MySpace (fine, Friendster, too...) for both business and personal use has its ups and downs. On the one hand, they make staying in contact with people around the world a breeze -- even if that means whittling down communication to pokes and nudges. They're also useful for recruiters, bands, and just about anything else you can think of that would benefit from a group of connected people.

On the other hand, putting up personal information on the Internet and making it easy for someone to Google your name can be dangerous, particularly if you've been posting photos and information that falls under the "TMI" category. Then again, people get arrested for all sorts of random reasons. The point is, the more of you that's out there on the Web, the more there is for everyone to use against you if they so please.

To wit: A report from the Chicago Tribune says that students are now sending letters to the colleges they're competing to get into that contain links to incriminating Facebook photos of their fellow peers (read: competition), with hopes that the evidence will lessen the person's chances of getting accepted, and raise theirs in the process. This new trend of "Facebook Sabotage" is actually more common than anyone expected, with a high school guidance counselor admitting that she received over a dozen replies after asking on a college admissions message board if anyone was receiving these types of letters.

While there are clearly ways to reduce the amount of data used against you (y'know, like not posting that drunk photo of yourself on Facebook), no one can deny that online exposure can also be beneficial in the right context. Our advice? Just use some common sense, people! [From: ReadWriteWeb]

Computers

Do LinkedIn and Facebook Make You More Productive at Work?

Social Networking Goes CorporateIf you though it was a bit strange that the FBI was setting up a sort of internal MySpace for spies, think again. According to an article in USA Today, corporate social networks are all the rage right now, as companies are attempting to bridge the gaps between geographically distributed employees by creating new avenues of communication that won't result in even more cluttered inboxes, or so the theory goes.

According to several of the folks interviewed in the article, social networks actually boost productivity, by facilitating everything from more collaboration between colleagues to cutting back on unecessary inter-office e-mails and instant messages (we're not so sure about that last one).

Some companies are even building their own internal networks, where co-workers can locate each other and create forums on a variety of work-related topics (leading to more of the aforementioned productivity). Others are turning to LinkedIn, the already business-minded site that now offers a service called Company Groups. It delivers the same functionality; a private network within LinkedIn's massive network of 28 million users.

No, you shouldn't expect to see thousands of free songs streaming or the fluff you'll find on other social networks, but you might just be able to find out which of your coworkers stole your red Swingline stapler. [From: USA Today]

Computers

LinkedIn Users Now Targets For Phishing Scams



The trust people have in social networking sites could inadvertently lead them to fall for phishing scams, according to an online security expert who tracks so-called "419 scams," so named for the Nigerian penal code intended to prevent the scams.

The business social network site LinkedIn has an unusually high degree of trust among its users, who are almost all adults using the site to increase their business and contact networking. While LinkedIn often helps people make new connections that help them find jobs or make introductions that lead to deals or collaborations, it also appears to be ripe for those who would prey upon people who in a supposed safe setting drop their otherwise common sense, allowing strangers access to important personal information.

419 scams usually start with an message being sent to an unsuspecting email user, claiming to be from a person who has come into a large sum of money either by inheritance or settlement – but the only way they can collect on the funds is by involving a third party (what we in the biz often call a sucker) who provides a bank account in which to deposit said funds. The rub comes when money is in fact not deposited but withdrawn (surprise!) and there's no way to recall or cancel the transaction. Nigeria created the penal code to deal with this because an unusually high number of the scams originate in that country.

Until now, the most common opening salvo from a scammer came by way of an unsolicited e-mail straight to the target's in-box. Now, though, with social networking sites, especially LinkedIn, conferring almost immediate trust in a new contact, the wariness an Internet user might otherwise employ when dealing with a stranger is dropped. In its place is a willingness to cooperate with the new contact. (But we wonder, really, who needs a new contact in Nigeria, unless of course you're into oil drilling or you trace your lineage back to that country?)

Unlike regular e-mail, which can be sent out in spam like fashion to millions of people at once, social networking sites require a little extra work on the part of scammers, who have to send an invite to connect to specific e-mail addresses.

Phishing messages were up by 5 percent in 2007. Social networking sites are now the top route for phishing e-mails take take in the three countries that suffer the most from the attacks, the U.S., China and Romania, according to Internet security firm Symantec.

The advice? Be just as wary of adding new contacts to your social networking accounts as you would with any other unsolicited message.

How can you stop yourself from being a big, fat target? For starters, don't post important personal information on your social networking profile. This may seem counter-intuitive, but there are plenty of examples where proprietary company information is leaked by an employee who just isn't thinking strategically. And conversely, more than one person out there has been busted by a friend, spouse or employer for posting salacious content about a rough night out or a picture from a holiday jaunt that ended in a little less clothing than would otherwise be advised.

You've been warned. [Source: PC World.]

Facebook Adds "People You May Know" Feature



Facebook debuted a new feature last week called "People You May Know." It's pretty much self-explanatory and straightforward -- Facebook uses advanced algorithms (i.e. looks at friends of your friends) to build a surprisingly accurate list of people you probably know. If you're a LinkedIn user, you've probably seen something very similar -- LinkedIn's version is appropriately named, "People you may know."

Much like the status updates and birthday sections, the new feature is extremely easy to use, and you'll find it automatically added to the middle of the right sidebar when you log in to your Facebook account. The list -- generated from your list of friends and your friends' friends -- isn't 100% perfect. We're not surprised that it pulls in a couple people we've never even heard of, but it sometimes works almost too well. We're not sure we really want to see old acquaintances from school or that person we met at a party a few months ago.

From News.com

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Computers, Celebrities, MySpace

Bill Gates Joins LinkedIn

Bill Gates Joins LinkedIn
Bill Gates joins the likes of Barack Obama and Hillary Clinton as a highly public figure utilizing the career-oriented social networking site LinkedIn to allow others to connect with him and ask questions.

Following Microsoft's investment in Facebook, Gates also set up a profile on the more casual site, but has admitted that he doesn't use the profile any more because he grew tired of fending off literally thousands of friend requests from complete strangers. LinkedIn, on the other hand, offers filtering options, limiting how people outside your immediate network are able to connect to you.

Gates says he plans to use the profile to help draw attention to LinkedIn's new cleaner and more customizable design and answer questions, such as how to best encourage young people to pursue careers in science and technology.

From AOL News

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Computers, MySpace

Sleek, Personal Redesign at LinkedIn



LinkedIn -- the social-networking site for professionals -- has announced the debut of its redesigned home page, which features a simpler overall design compared to its now old home, yet allows users to add more personalized information and feeds via movable and editable page elements called "modules."

LinkedIn strives to provide more business-oriented information and networking opportunities than other social network sites, such as Facebook or MySpace, which tend to cater more to younger crowds looking for online diversions and building groups of friends with similar interests.

Facebook has benefited from an open programming environment that lets innovative users create small applications that actually behave like regular Web pages within the Facebook Web site environment. Now, in a related announcement from LinkedIn, programmers will be able to create applications that members can utilize within the site and also bring parts of LinkedIn to their own Web sites and applications.

To this point, LinkedIn has benefited from its reputation as a networking Web site for professionals. While the new home page -- with its multiple options for news feeds and contact updates -- and the new application capability may appeal to many users, it remains to be seen if this makes the site seem only more like its competitors or keeps its target group of core members referring their business associates to sign up themselves.


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Computers, MySpace

Barack Obama Joins LinkedIn

Obama Joins LinkedIn
In his quest to leave no social-networking stone unturned, Barack Obama has joined the professional networking service LinkedIn.

LinkedIn is a business-oriented social networking site that allows you to do many of the standard social networking things such as send messages, connect with your friends, and create profiles, but instead of listing the bands you like and fending off requests from porn bots and jail bait, you are asked to fill in your education and past employment information. It's essentially an online resume service with the added bonus that former and current employers can endorse you.

Interestingly, you can't even upload a picture or tweak with the overall format of your page, but that's not what LinkedIn is about, anyway. It's really about networking on a professional level. The site has been around for a couple of years, but for some reason it's taking off lately -- we're getting about four or five requests to link with business acquaintances every day.

If his MySpace and Facebook friends lists are any indication, Obama seems to already have a lock on the young and Web-connected crowd. But now he seems to be selling himself to an older and more established professional crowd -- after all, the average age of users on LinkedIn is 29, which is slightly older than the average Edwards or Clinton fan.

As of this post, Obama only had a couple hundred contacts on his LinkedIn profile, which is a relatively barebones resume of his work history and goals for the presidency, but we imagine it'll grow with time, if LinkedIn's current popularity is any sign.

From Tech Digest

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