by Amar Toor on April 11, 2011 at 01:10 PM

Jonathan Franzen has a new piece in The New Yorker, but you'll have to become a fan of the magazine on Facebook if you want to read the whole thing. Taking its cue from the likes of Lil Wayne and Jennifer Lopez, The New Yorker has published Franzen's piece exclusively on its Facebook page in an effort to engage readers on the social network. The essay covers Franzen's trip to the island of ...
by Abby Seiff on March 30, 2011 at 02:05 PM

After an increasing number of "likejackings," Facebook has finally started to address the problem. But the solution is haphazard at best, say security experts. Likejacking -- the process spammers use to make users click a "like" button hidden beneath some especially tantalizing linkbait -- has become more prevalent. If your Facebook friends seem to be "liking" far too many embarrassing things of ...
by Amar Toor on March 9, 2011 at 02:10 PM

American teenagers may spend inordinate amounts of time on social networks, but that doesn't necessarily mean they're more willing to 'like' brands on Facebook. In fact, a new report from Forrester Research shows that only six-percent of consumers between the ages of 12 and 17 are interested in interacting with companies on Facebook -- despite the fact that they represent the most active ...
by Amar Toor on March 8, 2011 at 11:55 AM

Fans of 'The Dark Knight' can now rent the film on Facebook through a new program that Warner Bros. began testing today. Users who "like" the film's page can rent it for 30 Facebook credits ($3), giving them a 48-hour window to stream it. During that rental period, fans can leave comments on the movie, or pause and resume it as many times as they like, simply by logging into Facebook. Warner ...
by Amar Toor on February 16, 2011 at 09:15 AM

Just a few hours after Oreo announced that it was pursuing a world record for the most Facebook "likes" in 24 hours, Lil Wayne decided to crash the party, and blew the cookie company out of the water. As of right now, Weezy has already garnered more than 480,000 likes on his status, while Oreo's status has attracted a little over 110,000. Wayne's digital manager, Mazy Kazerooni, says the rapper's ...
by Amar Toor on February 10, 2011 at 05:30 PM

Now that a class-action suit has exposed Taco Bell's "seasoned beef" as an oats-laden ruse, the chain is trying to win our hearts back with a peace offering, if you will. It's a Crunchy Seasoned Beef Taco. All we have to do is "like" the Bell's page on Facebook, and that steaming, greasy taco packed with not-entirely-beef is all ours, free of charge. ...
by Amar Toor on January 26, 2011 at 11:30 AM

The next time you "like" your favorite restaurant or clothing brand on Facebook, you may very well end up in the middle of an online advertisement. That's because the social network recently rolled out a new feature called 'Sponsored Stories,' which essentially allows advertisers to use your Facebook activity for their own campaigns.
From now on, if you "like" a company that's purchased a ...
by Terrence O'Brien on November 8, 2010 at 04:00 PM

By the year 2014, the Web will be nothing but Like buttons. We were foolish to assume that the Like button (that simple and clickable way of telling everyone, regardless of OS or site of origin, that you really thought the article about those miniature cupcakes with the little kitten faces was so damn likable) had hit the zenith of its usefulness on Facebook. But things can never be that easy. ...
by Leila Brillson on July 26, 2010 at 12:56 PM

In its never-ending quest to make every move and every flick of the mouse publishable, broadcastable and comment-worthy, Facebook is now letting users comment on the "like" button. (Imagine, if you will, an endless tunnel of commenting; someone comments "ZOMG" on your cat post, someone else "likes" the comment, someone comments on the liking of the "ZOMG," and you wind up with an infinite ...
by Amar Toor on June 17, 2010 at 09:50 AM

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It's been a long time coming, but Facebook users now have the ability to "like" comments made on their friends' statuses, links or photos. The social network unveiled the new feature in a blog post yesterday, and announced that from now on, users will see an extra "like" option below each comment. The extra "like" button will roll out on a gradual basis, so if you don't see it today, you ...
by Terrence O'Brien on June 13, 2010 at 01:30 PM

The Facebook "like" button is ubiquitous these days, and it's pretty hard to find a site out there that doesn't include the little social networking widget. Obviously, the next step for any Web-based meme is to make its way into the real world, and like Rick Rolling before it, the "like" button has finally escaped into meatspace. The Facebook "like button" rubber stamp above was designed by ...
by Amar Toor on June 1, 2010 at 09:25 AM

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The latest worm to squirm its way around Facebook, like most, lures in its users by taking advantage of a temptation that's become fundamentally human: the 'like' button. The virus hit the social network over the holiday weekend, and, according to Sophos, has already victimized hundreds of thousands of users. Fortunately, though, it's pretty easy to tell which of your friends has fallen ...
by Terrence O'Brien on March 26, 2010 at 01:20 PM

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Facebook is getting ready to blanket the entire Web with its "like" functionality. According to TechCrunch, The Good Book will soon introduce tools for Web publishers to add deeper integration with Facebook. Though it may be the largest social network to spread across the Web, Twitter announced earlier this month at SXSW @anywhere, a similar idea that radically simplifies sharing Web ...