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News Readers Prefer Ads to Paywalls, Says New Pew Report

Pew Research Center's Project for Excellence in Journalism has just released a report outlining the organization's findings on news sites' pay walls and consumer behavior. Unsurprisingly, users prefer ad-financed free news to subscription or pay-per-article models. (After all, why pay if you don't have to?) But online ad revenues fell in 2009 -- for the first time since 2002. While the recession ...