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Tag: JCPENNEY

How J.C. Penney Gamed Google

Share You may have heard of a little game that companies play called SEO, or search engine optimization. The goal is to get a company's site to the top of search results (Google's, in particular) by manipulating text on a page, by choosing certain tags and by having incoming links from other sites. For the past several months, the undisputed king of SEO has been J.C. Penney. Search Google for ...

Target Fights Papercuts With Cell Phone Coupons

As far back as 2008, retailers were flirting with the idea of offering customers coupons via cell phones. It never really caught on, but, now, Target hopes to change that. According to a press release, the retailer began a program today that allows customers to receive digital coupons on their cell phones. Using a barcode on the screen, customers can scan and save money at any Target store in the ...

Racy Fake YouTube Commercial Makes JC Penney Turn in His Grave

JC Penney execs have their skivvies in a twist over a 'racy' commercial that's hit the Internet as of late. In said commercial, two 16-ish-year-olds practice taking their clothes on and off while timing themselves, in hopes of getting some action while gf's mom watches t.v. upstairs. And -- gasp! -- they then head towards the basement, while the words "Today's the day to get away with it" and ...