How J.C. Penney Gamed Google
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You may have heard of a little game that companies play called SEO, or search engine optimization. The goal is to get a company's site to the top of search results (Google's, in particular) by manipulating text on a page, by choosing certain tags and by having incoming links from other sites. For the past several months, the undisputed king of SEO has been J.C. Penney. Search Google for ...
As far back as 2008, retailers were flirting with the idea of offering customers coupons via cell phones. It never really caught on, but, now, Target hopes to change that. According to a press release, the retailer began a program today that allows customers to receive digital coupons on their cell phones. Using a barcode on the screen, customers can scan and save money at any Target store in the ...








