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Apple Takes on Microsoft's 'Laptop Hunter' Ads


Apple has fired back the latest salvo in its never-ending marketing war with Microsoft. The glossy white maker of the iPhone and OS X looks like it's feeling the heat from Microsoft's Laptop Hunter series of ads, in which laptop shoppers realize that, while Macs sure are pretty, they're much more expensive than PCs.

Since Apple can't really claim that a Mac is a better value proposition, its latest ad argues that, although you may pay less for a PC, you're getting what you pay for -- namely crashes, viruses, and headaches.

Of course, at this point, we're getting kind of tired of ads from both sides. The "I'm a Mac" commercials are annoyingly smug and condescending, and the "I'm a PC" commercials are disingenuous and too touchy-feely. Really, all either campaign has done is make Linux look all that more attractive. [From: Engadget]

Computers

New Microsoft Laptop Hunters Ad Proves Macs Are Just for Children


Microsoft's latest installment in its popular series of ripped-from-the-headlines, "real America" style 'puter-buying adventures follows a mom and son duo -- Lisa and Jackson. We learn during the commercial that the two need a computer which is "fast" because they need to "look up stuff" before they "get to baseball." Luckily for them, there are plenty of great PC options for their under-$1500 budget. Sure, they veer off in the middle there, almost buying a Mac -- which Lisa notes are "popular at this age" (we guess what she meant to say is that they're for children). Regardless, they're both so turned off by the cute-but-small computers that they hurry back to the affordable VAIO section and make off with a sweet 16-incher. But hey, don't take our word for it -- check out the really real mother and son for yourself in the full video after the break.

[Thanks to everyone who sent this in]

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Computers

New Microsoft Ad Shows How PCs Are Always Cheaper Than Macs

Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" searching for a sweet laptop that's under $1,000. She admits to herself she's "not cool" enough for a Mac (though cool enough for a Volkswagen) and gets on with her life. She's a real American -- with an unpretentious, pragmatic life. The ad rather smartly puts the focus on our current economic climate, while expertly reinforcing that age old Apple-user-as-dick stereotype, pejoratively wielding the word "cool" as an underhanded insult -- odd, since the Microsoft portal it wants you to visit helps "socialites" pick a laptop. All in all? It's kind of a brilliantly mean piece of work -- check it out after the break.

[Via BoingBoing]

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Computers, Celebrities

Microsoft's New 'I'm a PC' Ad Gently Alights Upon the Airwaves


Microsoft started airing its new "I'm a PC" advertisements on TV last night, giving Mr. Seinfeld a bit of a rest while it faces Apple's campaign head-on. It's very touching "we are the world" kind of stuff: smug-free, heart-string-tugging and so forth, but basically it boils down to 100 points for zero Justin Long, minus 100 points for zero John Hodgman. The ad is embedded after the break.

Update: YouTube version added for the Silverlight-averse. Also, is it just us, or does Microsoft's Hodgman-clone kind of look like Paul Dano? Just something to think about.

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