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Ikea Changes Typeface, Upsets Fans



Ikea, the can-do-no-wrong Swedish purveyor of cheap designer furniture and meatballs, appears to have finally done something wrong. And it involves fonts.

In a decision to change its branding, the company has gone with a new typeface to represent itself, and the move is causing quite a stir on the (to be fair, easily stirred) Internet.

The new font is Microsoft's ubiquitous Verdana, which the software company actually created to be used on screens, and not paper. "It has open, wide letterforms with lots of space between characters to aid legibility at small sizes on screen," Simon l'Anson, creative director at a London digital-consulting company, told Time. "It doesn't exhibit any elegance or visual rhythm when set at large sizes. It's like taking the family sedan off-road. It will sort of work, but ultimately gets bogged down."

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Green Tech

IKEA starts selling totally hip SOLIG solar lighting devices


We've heard the excuse a gazillion times: "Yo, I want to go solar, but like, where do you even buy this stuff? Oh snap, 0 percent financing on a Hummer H2!" Finally, you can have a solid answer to that very quip (the first part, at least), as household megastore IKEA has begun stocking (in store; online is coming soon) a new series of solar-powered lighting supplies. The SOLIG series contains a handful of solar light sticks, orbs, garden lights, chain globes and even posts, all of which will surely brighten your outdoor patio, flower bed or Earth-friendly RV. Now, if only it were simple to relocate your life to southern Arizona in order to enjoy these more effectively... [Via Inhabitat]

Cell Phones

Ikea Launches Its Own Cell Phone Service

We figure that you've already made ten jokes in your head by now after reading the headline -- you know, about how the phones come in thirty pieces, have diabolical names like "Kramfors," and look like they belong in dorm rooms -- so we're going to spare you and get straight to the point for a change of pace.

The furniture empire's UK division has launched an MVNO on T-Mobile's backbone (not to be confused with those little Ikea Mobile kiosks in the US) that follows its sofa mantra to the letter: cheap and simple. It's a prepaid service that requires an initial £10 (about $20) investment, and if we had to guess, the phones themselves are probably about as basic as they come. Would we buy a Samsung "Ektorp"? Hell yeah, we would.

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