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Japanese Look To Online Fortune Tellers as Economy Worsens



Trying to parse the vagaries of the economic future may be as difficult as peering into a fortune teller's crystal ball – but many Japanese are forking over their hard-earned Yen to do just that, even while cutting back on other expenses.

Zappallas Inc. is a Japanese company that operates a huge network of fortune-telling Web sites for mobile devices with names like "Your Future in Three Months" or "Certain Fate." And while Japanese consumers are cutting back on purchases of computers and mobile phones, they are increasing their spending on the prognosticating Web portals.

The great majority of Zappallas' 2.2 million site subscribers are women ages 20 to 34, and their increased interest in Tarot card readings, horoscopes and I-ching seems to be growing as job worries and economic woes mount. A 61 percent rise in net first-half profit for the company is expected to be followed by a strong second half. Registered users, who pay a set monthly fee for any one of Zappallas' 443 sites, climbed 21 percent from a year earlier to 2.2 million at the end of October.

So far it seems American consumers are not following their Japanese friends' behavior. Maybe because we've got fun horoscope sites for free! (Take a look. You know you want to.) [From: Reuters]

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