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Friends Mourn Heath Ledger With His iPod

Friends Mourn Heath Ledger With his iPodIn what strikes us as an oddly creepy way of honoring the fallen actor, Heath Ledger's friends and contemporaries are passing around his iPod and sharing the music on it. Apparently the star of the new 'Batman' film would leave his iPod laying around on the set of the film and others would pick it up and marvel at the collection of obscure musical artists.

Aaron Eckhart and Maggie Gyllenhaal swung by the 'Today Show' and Eckart shared the tale of musical piracy as personal tribute with the host Matt Lauer.
"Whenever we went into the trailer we'd say "Whose iPod is this?" Because it would always be some wacked-out music nobody had ever heard of before. And it was Heath's. And that iPod has since become a symbol of Heath and his friends pass it around to each other, download the music and then pass it on."
Call us morbid, but we're wondering how "wacked-out" it was? Was he listening to music created entirely from the crying of babies? Or is Eckhart just so out of the loop he hasn't heard of Animal Collective yet? [Source: Valleywag]

Computers, Celebrities

Despite Heath Ledger's Death, 'Dark Knight' Marketing Campaign Continues

While the world mourns the untimely death of Hollywood star Heath Ledger, questions are already surfacing regarding the publicity campaign for the latest installment of the highly popular Batman films. For much of the past year, 'The Dark Knight' has been the subject of an elaborate online advertising campaign built around Ledger's character, the evil Joker. Now it is a matter of debate whether Warner Bros., the studio behind the film, will alter its marketing strategy following the actor's passing.

The viral campaign began early on by slowly revealing the new Joker's face on a site (now inactive) called IBelieveInHarveyDentToo.com. A scavenger hunt and a series of other fan-based games have fed the Batman hype, periodically delivering new images of Ledger's Joker to the public. Now the curious can read up on the imaginary Gotham City at www.gothamtimes.com, or peruse a nightmarish alternate daily paper at www.thehahahatimes.com.

Despite the Ledger tragedy, Warner Bros. recently released a statement saying that marketing for the film would not change. We think that it is an appropriate move to continue publicizing 'The Dark Knight' around the intriguing central villain. Nothing will honor Ledger's life and work more than ensuring that what will undoubtedly be a powerful performance receives public and critical acclamation. What do you think?

From The Wall Street Journal Via Valleywag

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Celebrities

Blogs Break the Story of Heath Ledger's Passing



The tragic death of actor Heath Ledger has drawn nationwide attention from grieving fans and friends as well as the national media. While major television networks, including ABC, CBS and NBC ran segments yesterday regarding Ledger's unfortunate passing on their nightly news broadcasts, other sources of news actually broke the story to the public. Indeed, the Internet -- specifically, viral-based New Media -- appears to be challenging the mainstream media as the primary source for coverage of rapidly developing high-profile events.

The Huffington Post reports that even though cable news programs like 'Larry King Live' ran the story, Web sites like Radar and TMZ were responsible for first informing the public of Ledger's demise. Interestingly, timing issues rendered the New York Times and celebrity publications like US Weekly unable to report the story in print. Even the mainstream media, then, relied on the real-time capabilities of blogs to publicize the story. At the same time, Web-based outlets including TMZ were streaming video from the street outside Ledger's New York apartment, and blogs such as Gawker are constantly updating their sites with new information.

It is clear that the press coverage accompanying the 28-year-old actor's death is a sign of the times and of things to come. Members of the public deeply interested in particular issues will increasingly rely on digital media for more exhaustive and timely coverage. As we all take a moment to observe Heath Ledger's passing, let us notice the ever-changing world he left behind.

From The Huffington Post

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