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Ford Adds Inflatable Seat Belts to New SUVs

Seat belts are the foundation of automobile safety, and they are receiving a high-tech makeover from none other than Ford Motor Company.

According to a Ford press release, rear passengers in the company's 2010 Explorers will be the first to experience inflatable seat belt technology. The seat belts look just like traditional seat belts, but inflate within 40 milliseconds following a crash (video after the break). Ford says, "inflatable belt helps distribute crash force energy across five times more of the occupant's torso than a traditional belt," essentially expanding the protection and redistributing pressure, keeping rib cages safer and impact less direct. The increased area of protection is particularly beneficial to children and the elderly, who can find the physically jarring crash particularly traumatic.

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Cell Phones

93% of Americans Support Ban on Texting While Driving, Finds Poll

Apparently all those studies and advertisements about the dangers of texting while driving are getting through to the American people. According to Motor Trend, Ford recently commissioned a survey that found 93-percent of the participants support a nationwide ban on texting while driving. It looks like the automotive giant surveyed a bunch of cynics though -- because only 42-percent said they believe drivers would actually stop texting if the ban was enacted.

Ford has (sort of) found a compromise, of course, and it has the numbers to back it up. When asked if they'd use voice-activation technology (like Ford's SYNC), 76-percent said they'd be interested in a car equipped with such a feature. Ford executives are surely licking their chops at the potential market possibilities. But there's one problem. It's not just busy hands that make using a cell phone while driving dangerous. Studies show that it's the burden put on your brain that leads to distracted drivers and more accidents.

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Car Tech, Switched Video

Ford's 'Smart' MyKey Keeps Those Kids From Driving Like Maniacs

Our parents started getting really uptight as the days between us and that most liberating of birthdays (16) ticked away. The pestering never ended: "You'd better put that seat belt on, first thing when you get in." "Yes, ma'am." Disciplinary threats, filled with images of being driven to senior prom in the station wagon, terrified us.

Of course, upon receiving the keys, we jumped through the open window Duke boys-style, fired her up, ignored the seat belt, tore off at bewilderingly stupid speeds (blasting Zeppelin), and thus proclaimed our presence to the highway system.

Apparently, Ford has heard a few stories like ours. Its new MyKey system promises to keep them from coming to fruition. Triggered by a programmable car key, a compatible vehicle's computer requires that the driver's seat belt be buckled before the stereo is operated, institutes an 80-mph governor on the engine, and issues speed warnings via the dashboard for 45-, 55-, and 65-mph. Ford's Jim Buczkowski, director of electrical and electronics systems engineering, told us the MyKey system restricts young dummies from driving like young dummies. Now, if only Ford would come up with the YourKey to keep older dummies from doing the same thing.

Car Tech

Ford Taurus With Adaptive Cruise Control Coming Soon

Earlier this year, Ford announced significant tech-related upgrades to its bellwether Taurus, and, according to Wired, models with one significant addition will hit the market this summer. While adaptive cruise control is already available in certain foreign cars, the Taurus will provide a more affordable, and domestically produced, alternative.

The radar-aided cruise control accelerates and decelerates the car according to traffic, and it is also enabled with collision, blind spot, and congestion warnings. To test and modify the technology, Ford has been dispatching crews of road-trippers (racking up over 60,000 test miles), and, according to driver-for-hire Jerry Engelman, the system is nearly perfect. While operating a radar-aided Taurus, Engelman was able to weave in and out of busy interstate traffic without deploying a pedal for over an hour.

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Web

Cheap Ford Fusions E-Mail Just Another Spam Hoax

If you recently received an e-mail offer for $15,500 2010 Ford Fusion hybrid, you can just go ahead and move that to your spam folder. The automaker is the latest company to have its name used in an spam scam and has no intentions of giving you a deal this good.

As AutoblogGreen reports, an e-mail from "Ford Motor Company" is making the rounds. The e-mail offers a deal on the popular model: "Due to the World Economy Recession, Ford Motor Company, Inc undergo a statistic fall in Sales and result in a drastic financial crisis this last season," it begins, before explaining that Ford is selling 500 Fusions at nearly half of the normal $27,270 starting price. As is the case with most spam e-mails, it includes some grammatical errors and shady attachment.

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Green Tech

This Garbage Truck Runs on Rubbish


The Brits get all the cool stuff -- Queen Elizabeth II, The Sex Pistols... and now a rubbish truck that runs on rubbish (sort of). That's right: up in Huddersfield they've just unleashed a modded three-and-a-half ton Smith Edison Ford Transit garbage truck that tools around, picking up garbage, hauls it to a nearby Energy from Waste power station and recycling center which then burns the 'bage to make electricity for the next day's route.

The garbage also produces about 10 megawatts of excess electricity per day which is dumped into the grid for added fun. The truck's got a top speed of about 50 miles per hour, and is apparently so quiet that the locals fear it could be dangerous to unsuspecting pedestrians. Maybe they could slap a speaker on there and pump some Oasis as a warning? Just a thought.

Car Tech, Green Tech

Ford Includes Massage Technology in New Taurus


Ford is on a mission. The mission, as most of you may have guessed, is to completely reverse the effects of producing sub-par, environmentally inefficient, technologically challenged automobiles for decades. It seems the prospect of going bankrupt has finally inspired Ford to give customers what they really want (besides a "made in America" sticker).

The new Ford Taurus is a perfect example of Ford's new-found dedication to good looks and fun toys. The reinvented flagship is back, boasting enough high-tech amenities to make us squeal(softly) with delight. Here are some of the gadgets you'll see/feel in the new Taurus, if you can manage to take your eyes off Toyota and Honda for a moment.

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Car Tech

New Ford Vehicles Will Come With Self-Parking Technology

Today, a spokesman for Ford Motor Company announced that the auto manufacturer has developed a self-parking technology that will be available on Ford vehicles beginning with 2010 models, the AP reports.

The 2010 Lincoln MKS and the new Lincoln MKT will be the first models to offer the option of the technology, which -- at the mash of a button -- guides the vehicle into parallel parking spots. Using ultrasonic sensors, an automatic steering function, and visual and aural hazard indications, the equipped cars will only require a driver's application of the gas and brake pedals for a parking job well done.

According to Mark Fields, Ford's president in the Americas, the technology should be featured in almost 90-percent of Ford's vehicles by the year 2012.

While we're always fascinated by robo cars, we can't help but wonder: would anybody really rather have Ford spending money on a self-parking car rather than a more fuel-efficient one? After all, if our oil runs out, or just gets to pricey, we won't have anything to park. [From: AP]

Cell Phones

Key Jams Cellphones, Ends Texting/Talking While Driving


Face it, kids. You missed the best time to be a teenager by around five or so years. As it stands now, technology is cutting into that adolescent fun, with device like Ford's MyKey and this one here ensuring that you're actually safe behind the wheel. In all seriousness, the terribly named Key2SafeDriving is a fine concept (at least in the parent's eye), as it fuses a cellphone jammer (of sorts) into a key fob in order to put the kibosh on freeway conversations. Essentially, the signal blocking kicks into action anytime the "key" portion is flicked out, connecting to a handset via Bluetooth or RFID and forcing it into "driving mode." No actual jamming, per se, is going on; it's more like a manual override of the ringer. Anyone who phones / texts you while you're safely driving will receive an automated response informing them of such, though we are told that handsfree devices can be utilized. Researchers at the University of Utah are hoping to see it on the market within six months via a private company "at a cost of less than $50 per key plus a yet-undetermined monthly service fee."

[Via Gadgets-Weblog]

Car Tech

Ford MyKey Lets Parents Control Their Kids' Driving Habits

There's not exactly a shortage of options out there for parents that want to keep watch on their kids' driving, but Ford looks to be taking things a bit further than most with its new MyKey system, and it's making it standard issue, no less. Set to debut in the 2010 Focus Coupe and plenty of other Ford vehicles shortly thereafter, the key-based system will let parents limit their car's top driving speed to 80 miles per hour, cut off the stereo's volume at just 44% of its max output, and set a persistent chime to go off if the seatbelts aren't being used (the stereo also gets muted until everyone buckles up). As if that wasn't enough, it'll also provide a low-fuel warning at 75 miles to empty, start issuing a surely annoying reminder as the driver inches up past the 45 mph mark, and make it impossible to disable some of the Focus' usual safety measures like Park Aid and Cross Traffic Alert. Also not able to be disabled: your kid's resentment.

Computers

New Esquire Magazine Cover Features E Ink


Nary a month after an E Ink exec asserted that e-newspapers would be going commercial by 2009, in flies word that a forthcoming issue of Esquire will likely be the poster child for the change. According to David Granger, Esquire's editor in chief, rags have generally "looked the same for 150 years," but all that will change when 100,000 copies of the September issue arrive on newsstands with a flashing electronic cover.

The E Ink technology used will be exclusively available to Esquire until 2009, and the blinking "The 21st Century Begins Now" text will sadly fade after the battery runs dry in 90 days. Still, there's at least some chance the issue will wind up in the Smithsonian, and an even bigger chance magazine racks everywhere will require Kanye-approved sunglasses to even look at in just a few years. [Source: New York Times]

Car Tech, Green Tech

Ford Developing 100MPG Escort Hybrid

Ford Developing 100mpg Plug-In Escort?Back in July, we reported that Ford was working with Southern California Edison to research plug-in hybrid and electric cars. That partnership is bearing fruit already with talk of the reborn Escort badge being slapped onto a compact plug-in hybrid car. Plug-in hybrids allow you to charge the car overnight before heading for work so you can make your commute on battery power (depending on length of commute, of course). This could result in EPA ratings of 100mpg -- or more.

The Escort was for a long time Ford's ubiquitous compact, but the car manufacturer replaced it in the '90s with the hipper Focus. With the Focus growing in size and weight age, there's room for a new, smaller car in Ford's range. The plug-in version is currently slated for release as a 2011 model, meaning you may be able to cruise to work emissions-free by late 2010.

UPDATE: It seems this rumor just was too good to be true after all. Ford has indicated that they are indeed not working on a plug-in hybrid version of the Escort.

From AutoBlog Green

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Car Tech

Ford and Electric Car in the Same Sentence?

Ford's Going Electric (Boogie Woogie Woogie)In a somewhat surprising move, Ford Motor Company is creating an alliance with utility company Southern California Edison to pledge a partnership to research and produce both plug-in hybrid and fully electric autos. The company is pledging to produce cars of both types in much greater numbers than it does today, with only a single hybrid product, the Escape SUV, currently in its lineup.

The basic idea behind a plug-in hybrid is that it could be initially charged overnight, meaning that much of your morning commute could be run without the auto's combustion engine kicking in, greatly increasing overall fuel economy. However, Ford is also hoping to develop fully-electric vehicles which don't use fuel at all, relying entirely on evening charges to get owners to their destinations.

In the wake of massive rolling blackouts in 2000, thoughts of placing even more demand on SoCal's already strained power grid seems troubling at best. But, Southern California Edison, a company that actually has to post rolling blackout info on its Web site to keep its customers appraised, is pledging that finding the extra juice to keep these cars on the road won't be a problem -- providing owners recharge their rides at night, of course.

From PC World

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