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University of Kentucky Ditching Land Lines for Cell Phones

http://www.uky.edu/uksb07/assets/background.jpgIt's hard to find similarities across any random selection of college students, with each having different backgrounds, goals, and preferred alcoholic beverages. There is, however, one commonality: cell phones. A study at the University of Kentucky recently found that 98.2-percent of UK students had cell phones that they relied on for their primary means of communication, findings that have spurred the school to ditch land-lines in dorms, a move that will save the school $840,000-per-year.

Land-lines are being deactivated at a savings of $25-per-student. This is money that will offset rising heating costs this year, meaning room and board fees will not increase as they otherwise would have. Students do have the option of having their lines enabled, but so far only seven out of 5,600 students living in on-campus housing have suffered the shame of doing so. In case of emergency, UK has a system that can contact students on their cell phones just as easily as land-lines, meaning everybody wins and everyone is safe -- except for old-school phone companies that haven't gotten with the times yet. [From: nky.com]

Computers, Green Tech

Wal-Mart Woos College Kids with Facebook

Wal-Mart Targets College Kids with FacebookWal-Mart is now targeting college students via the quickly expanding Facebook social networking site. Wal-Mart has created the "Roommate Style Match" group on Facebook and plans to keep the app operating through October 31st.

The application asks users a series of questions about taste and style in addition to goals for college and their personal space. The quiz then provides a general style type (such as Free Spirit, or Late Nighter) and ties that to recommendations for specific items at the Wal-Mart store.

College students spend a significant amount of their income on dorm room decor and electronics, an average of $1,112.62 for a freshman. Wal-Mart is using Facebook and earth-friendly initiatives to more aggressively market to that audience, one usually more wooed by the less-scandal-plagued and more metropolitan Target.

From USA Today

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