Lost? Get There By Text Message
Being able to read a map is a skill that is quickly atrophying for us as a culture. Step by step directions are always just a mouse click, or a finger's touch away. Google Maps, MapQuest, GPS devices, and even mapping services for cell phones have made memorizing how to get places an optional part of the traveling experience.
For those of us without fancy GPS devices in our cars, however, cell phone versions of Google Maps, etc. are our only ways of getting where we need to go when away from the PC. But, tapping out addresses on even a smart phone or Blackberry's QWERTY keyboard is difficult and dangerous while driving. Enter the latest startup in the world of mobile content: Dial Directions -- turn-by-turn directions by text message.
To use Dial Directions, simply dial DIR-ECT-IONS (347-328-4667) with your phone. A robotic but nonetheless pleasant female voice asks you for the city and state of where you're heading, then asks for either the address, intersection, business chain or even event that you're trying to find. Finally, you're asked for your starting location. The service then sends you a text message with turn-by-turn directions from point A to point B, as provided by MapQuest.The service is currently in beta testing in several metropolitan areas, including New York, Washington D.C. and Chicago. The service worked well enough in our testing, easily finding the nearest Starbucks and Dunkin' Donuts and sending us directions almost instantly. When asking for directions to the former Northsix (now the Music Hall of Williamsburg) using the street address (66 n. 6th st.) the service even offered to cut out directions to the highway if you already know them, saving you a text message or two. Directions are sent in abbreviated form to make the most of the 160 character limit of text messages, i.e. L @ Havenwood for Left at Havenwood.
The service is certainly usable if a little rough around the edges. Addresses and business chains posed no problem for the system, but we were unable to find an event in New York City that Dial Directions recognized. As the event and business database is built up, the service is sure to improve. The best part of all, of course, is the price: free.
From The Wall Street Journal
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